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Papers On Marketing & Consumer Behavior
Page 184 of 192

Tylenol Marketing Mix - 4Ps
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A 4 page paper that briefly introduces the 4Ps marketing mix and then applies each to Tylenol marketing efforts. Specific examples of Tylenol promotions are provided, the expansion of product line is discussed along with comments about distribution and price. Bibliography lists 5 sources.
Filename: PGtlnl.rtf

TYLER PET FOODS AND SHOW CIRCUIT FROZEN DOG FOOD
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This 5-page paper handles the analysis of a marketing plan for introduction of Tyler Pet Foods' Show Circuit Frozen Dog Dinner. Topics under discussion include target market, positioning, pricing, advertising spend, copy strategies and breakeven analysis. Bibliography lists 2 sources.
Filename: MTfrodog.rtf

U.S. Culture: A Primer for Visitors and Those Contemplating Doing Business Here
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A 15 page overview of U.S. history and culture. The author attempts to provide a primer of consideeration for those that are new arrivals to our country. Race, ethnicity, gender and other factors enter into communication and interaction in the U.S. Bibliography lists sources.
Filename: PPusCul.rtf

Understanding the Consumer Decision-Making Process
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This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.
Filename: TEmarktcondec.rtf

Understanding the Different Steps of Advertising
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5 pages. This paper is a thorough explanation on the different steps in creating an effective advertising campaign. The relationship and importance of each of the following three areas is explained: The advertising strategy, the creative brief and the advertising copy. Interesting and effective examples of advertising techniques are given in order to further explain these different steps. Bibliography lists 5 sources.
Filename: JGA3addy.rtf

United Airlines' Value Chain
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A 4 page paper providing a SWOT analysis and discussing each of the five components of United Airlines' value chain. The airline emerged from bankruptcy protection early in 2006 and it will need to operate as efficiently as possible if it is to compete effectively outside of bankruptcy protection. Bibliography lists 9 sources.
Filename: KSairUALvalChn.rtf

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE
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This 5-page paper describes customers service activites and corporate culture of United Airlines and Southwest Airlines. Bibliography lists 4 sources.
Filename: MTualswacu.rtf

United Parcel Service
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A 6 page paper discussing the state of business at the world's most admired package delivery service five quarters beyond the end of the first-ever strike against the company. While Federal Express and the Postal Service market directly to individual customers promoting their standard package delivery services, UPS is targeting the fast-growing business-to-business segment of Internet marketing in offering secure document electronic delivery. The paper includes a SWOT analysis, identification of stakeholders in the private company and an overview of marketing activities. Bibliography lists 4 sources.
Filename: Upswot2.doc

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