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Papers On Marketing & Consumer Behavior
Page 186 of 192

Value, Value Creation, Value Migration
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This 14 page paper begins with a general introduction that discusses the importance of value creation in sustaining competitive advantage. The writer then defines value and explains how the definition of value has changed over the last several years. The value formula is presented and the components in value are outlined. The next section explains and discusses value creation and the components in value creation. Value migration is defined and explained. Examples of companies who did not anticipate value migration are included. Lastly, the process of Customer Value Management is explained. 1 Table is included. Bibliography lists 9 sources.
Filename: PGvalcr.rtf

Ventricular Assist Devices Product Life Cycle
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A 6 page paper discussing where ventricular assistive devices (VADs) currently reside on the product life cycle curve; what factors are likely to affect their growth; and how long producers can expect the product to be an active contributor to revenues. Recently approved by the FDA as an artificial heart, VADs are poised to become an end-goal product rather than only a bridge buying time until a heart can be found for transplant. The paper discusses costs and what producers can expect to gain from VADs over the next several years. Bibliography lists 4 sources.
Filename: KSmedVentAsDevProd.rtf

Vermont Teddy Bear Analysis
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This 4 page paper provides an internal factors analysis summary and an external factors analysis summary of the Vermont Teddy Bear Company. The essay begins with a brief discussion of the two levels of the external environment and some of the strategies for such an analysis. The essay then provides a SWOT analysis of the company. 2 Graphic illustrations included. Bibliography lists 5 sources.
Filename: PGtdyan.rtf

Vermont Teddy Bear Company
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Sociocultural Forces: A 3 page paper evaluating sociocultural forces affecting this company’s business. The teddy bear is virtually meaningless to members of Hispanic origin, and it likely is not as symbolic among African Americans as it is among white Americans of European descent. Though Vermont Teddy Bear certainly has time to make the transition along with the US population, the shift in demographics already has affected much of retail. Hispanics constitute the fastest-growing segment of the US population at present; the company’s addition of other products enables it to offer selections more meaningful to greater numbers and types of people. Bibliography lists 3 sources.
Filename: KSmgmtVTbearSoc.rtf

Vermont Teddy Bear Company
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A 3 page paper that provides a brief analysis of this company, commenting on their positioning, focus and their use of technology. Bibliography lists 4 sources.
Filename: PGvttd.rtf

Vermont Teddy Bear Company - Responding To Change Forces
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A 5 page paper. The writer discusses two issues of concern with this company and proposes possible solutions that use technology for the solution. Two alternative solutions are analyzed using the rational decision making model. On alternative is accepted with justification. Bibliography lists 5 sources.
Filename: PGtdy5.rtf

Versatile Shoe's Product Life Cycle
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A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is predictable and can be assessed with measurement of units sold or revenues. Knowledge of the point that the product occupies at any given time on the curve of the life cycle informs marketers of how they need to approach their promotion of the product. Bibliography lists 2 sources.
Filename: KSmktgVersShoe.rtf

VIDEO GAME INDUSTRY - AN OVERVIEW
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This 4-page paper examines the video game console industry, its major players and its strategies (both development and marketing).
Filename: MTgameindu.rtf

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