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Papers On Marketing & Consumer Behavior
Page 187 of 192

Virgin Atlantic Airways - Ten Years After Case Study
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This 9 page paper is a case study of Virgin Atlantic Airways as it passed its 10th birthday. The case was provided by the student. Topic headings include: problem analysis reflecting the challenges ahead and including a SWOT analysis; three alternative recommendations, with the pro's, con's and potential fiscal restrictions for each; an explanation of which of the three is most feasible; selection of best alternative and why that one is chosen as the best; and implementation, including resources needed, timeline and evaluation. 1 Table included. No Bibliography.
Filename: PGvrgn.rtf

Virtual Beauty
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A 10 page paper discussing ways that a beauty salon can take advantage of web-based services. Salons that do have an Internet presence may well use their websites only as electronic brochures urging customers or potential customers to call the business to speak to a "real person" or to come to the physical location for the same reason. The purpose here is to develop an appropriate and workable approach to e-commerce that can be used by a local beauty shop or salon. Some of the customer uses discussed include making appointments, trying the "virtual stylist," asking advice, buying beauty products and other uses that can expand the salon's bottom line. Bibliography lists 7 sources.
Filename: KSecomBeauty.rtf

VISITING NURSE ASSOCIATION AND MARKETING
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This 10-page paper examines the Visiting Nurse Association, its services and how it uses marketing practices. Also included is a literature review about how non-profit organizations market their services and raise funds. Bibliography lists 12 sources.
Filename: MTvnaana.rtf

Vogue Magazine
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This 8 page paper focuses on this one fashion magazine and looks at it in the context of the genre. Vogue as a leader in the industry is explored. Bibliography lists 6 sources.
Filename: SA041Vog.wps

Voice Of The Customer, Voice Of The Market
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A 20 page paper. The 'voice of the market' refers to what research can learn about the wants of consumers and distributors, learning about the customers of competitors and what competitors are doing to gain market share. The 'voice of the customer' simply relates to research about the customer to learn what they want, and how they feel about the company and its products and/or services, i.e., customer satisfaction extended. This paper discusses each of these important components in a company's planning process, explaining steps to gather such information, such as customer surveys and benchmarking. Examples of companies are interspersed with the steps. Bibliography lists 14 sources.
Filename: PGvoices.rtf

Wal-Mart - How the Marketing Mix Satisfies the Target Market
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This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.
Filename: TEWMmarket.rtf

Wal-Mart : Strategy For Pricing Toys
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This 5 page paper responds to three questions, using student-supplied sources. The first discusses the company's pricing strategy on toys in 2003. They offered deep discounts that caused significant harm to other toy stores. The second discusses value-based pricing and fixed price pricing strategies and the need to communicate value. The last question discusses loss leaders and why Wal-Mart used this pricing strategy in 2003. Bibliography lists 4 sources.
Filename: PGslmr5.rtf

WAL-MART AND GERMANY: A SWOT ANALYSIS
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This 3-page paper focuses on a SWOT analysis of Wal-Mart in the German market. Bibliography lists 2 sources.
Filename: MTwagerm.rtf

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