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Papers On Marketing & Consumer Behavior
Page 188 of 192

Wal-Mart International’s Global Strategy
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A 7 page paper discussing Wal-Mart International’s strategy from its beginning in 1991. To date, Wal-Mart International has approached globalizing the world’s largest company in much the same way it approached achieving an Internet presence: it claimed its URL and put its name on a main page, but did little else for a long while, finally making several false starts before arriving at an approach to ecommerce. Though the details have changed within Wal-Mart International, the pattern remains the same. Wal-Mart is quite clear on where it wants to go internationally, but so far it is far from achieving its goals. Includes a SWOT analysis. Bibliography lists 8 sources.
Filename: KSwalIntlStrat.rtf

Wal-Mart, the Super Power
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8 pages. Wal-Mart is arguably one of the most interesting retailers in the industry. From humble beginnings, Sam Walton led Wal-Mart to become the leading retailer of its kind in the world today. By looking at the history, the changes they made, and their future plans, it is easy to see how Wal-Mart has become the super retailer that it has today. Bibliography lists 3 sources.
Filename: JGAwalmt.wps

WAL-MART: A SWOT ANALYSIS
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This 7-page paper is a SWOT analysis of Wal-Mart, examining the strengths, weaknesses, opportunities and strengths of this discount retail company. Bibliopgrahy lists 5 sources.
Filename: MTwalswo.rtf

WALGREEN AND MARKETING
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This 7-page paper focuses on the marketing and organizational structure of Walgreens Co. In addition to discussing the 4Ps of product, pricing, promotion and placement, the paper discusses, to an extent, Walgreens' organizational philosophy. Bibliography lists 3 sources.
Filename: MTwamark.rtf

WALGREENS AND ANALYSIS
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This 5-page paper presents a marketing and competition analysis of Walgreen Co., the drug store people. Issues tackled include the product, and Walgreen's ability to focus on customer service over lower prices. Bibliography lists 3 sources.
Filename: MTwalgrn.rtf

WALMART STORES - THE NEW CHANEL?
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This 6-page paper focuses on Wal-Mart and whether it can become a decent fashion outlet during recessionary times. Bibliography lists 6 sources.
Filename: MTwalmfash.rtf

Water Massage Kiosk Proposal
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A 5 page proposal to place a tanning-bed-like water massaging machine in kiosks in shopping malls, casino hotels and airports. The unit is wholly self contained and requires that the user remove nothing but shoes. It delivers a massage of up to 20 minutes and has potential of lengthening shoppers' time inside malls and casinos, or offering weary travelers a relaxing water-jet massage. Bibliography lists 5 sources.
Filename: KSwaterMsg.wps

WEB SITE PROMOTIONAL TACTICS
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This 4-page paper analyzes four web sites, and discusses online promotion tactics each website uses. Also included is a discussion about use of online media vs. traditional media. Bibliography lists 4 sources.
Filename: MTwebpro.rtf

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