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Papers On Marketing & Consumer Behavior
Page 189 of 192

Website Reviews
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A 6 page paper evaluating the effectiveness of several websites, ranging from retail book sales to wholesale pharmaceutical services to fast food restaurant information. Each site is assessed on a variety of criteria, all of which relates to the site's effective use of marketing principles. Some of the sites evaluated here are highly effective, and the manner in which they achieve their effectiveness serves to highlight the failings of less useful ones, such as Fruit of the Loom. Each provides example of why website design needs to reflect the business strategies of the company represented. No sources listed.
Filename: KSwebReview.rtf

What is a Good Advertisement?
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This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The bibliography cites 2 sources.
Filename: TEadgood.rtf

What is Marketing?
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This 5 page essay is an opinion piece on what marketing is and does. Depending on who a person talks to, marketing is either the greatest most exciting career in any type of business or it is nothing but an overabundance of glandhanding, promotion, and advertising all undertaken to sell some sort of product. It is fair to say that marketing -- the profession, the practice, the art, and the overall concept all fit in somewhere between the two extremes. No sources.
Filename: BWmktdef.rtf

What Is Public Opinion And Can It Be Sufficiently Represented By Opinion Polls?
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This 8 page paper looks at the use of opinion polls, defining their use before discussing their potential and accuracy and they way they have been used. The paper includes examples of accurate polling in UK and US elections as well as examples of failed opinion polls and then examines the way in which pollsters try and reduce potential errors. The bibliography cites 24 sources.
Filename: TEoppolls.rtf

What is the Best Way to Create Value for International Brands In Local Markets?
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This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.
Filename: TEintbrand.rtf

What To Look For When Buying A Car
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5 pages in length. The writer discusses how there are myriad considerations when one is in the market to buy a car; however, many people do not look beyond model, color and price tag. Bibliography lists 2 sources.
Filename: TLCcar.wps

Where Retailers Win Out Over Direct Marketers
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10 pages in length. Direct Marketing has been an important avenue to increased sales for years, and as people's lives get busier, sales resulting from direct marketing activities have only grown. Even with the increased costs of printing and postage, catalogs sales still are big business, and the growth of the Internet promises only further increases. One area in which direct marketing of products has not entirely taken off is that of educational supplies and products. Educational software sales are strong through direct marketing, but supplies themselves are still more the domain of physical retail outlets. Bibliography lists 10 sources.
Filename: Directma.wps

Who Killed the Electric Car?
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A 3 page paper which examines elements of the film Who Killed the Electric Car? Bibliography lists 2 sources.
Filename: RAkllcar.rtf

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