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Papers On Marketing & Consumer Behavior
Page 190 of 192

Why Brands Should Not Have History
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This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEbrndhis.rtf

Why Choose Marketing?
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A 4 page paper discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides both variety and security, while also providing learning opportunities and a reason to study the choices that people make. Bibliography lists 4 sources.
Filename: KSmktgCareer.rtf

Why Choose Marketing?
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A 6 page expansion of another paper of the same name discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides both variety and security, while also providing learning opportunities and a reason to study the choices that people make. This expansion also discusses Coca-Cola's New Coke fiasco. Bibliography lists 5 sources.
Filename: KSmktgCareer2.rtf

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal
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This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of chocolate that is not fair trade certified. The paper starts with an introduction, aims and objectives and gives a justification for the subject. A literature review of relevant concepts is then followed by the outlining of a methodology and a timetable of undertaking the research. The bibliography cites 14 sources.
Filename: TEchocfair.rtf

Why Has Packaging Become Such A Significant Part Of Marketing Activity?
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This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are considered and ethical and environmental concerns regarding packaging. The bibliography cites 2 sources.
Filename: TEpackmar.rtf

Why Marketing Is A Discipline & Not a Science
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A 5 page paper on what makes marketing different from other sciences. The writer argues that marketing is not a science and rather a discipline and gives several examples. Bibliography lists 2 sources.
Filename: Market.wps

Will E-commerce Eliminate the Need for Physical Stores
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This 13 page paper discusses the following quote " In 40 years, electronic retailing will eliminate the need for physical stores". Te paper looks at the trends towards e-commerce and the reason why this may or may not occur and consider who the marketing will need to change and adapt to meet the need of e-commerce. The bibliography cites 12 sources.
Filename: TEnoretail.rtf

WizCom Vs Pegasus
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5 pages in length. The writer compares switching services as they relate to the Starwood Hotels. Bibliography lists 2 sources.
Filename: TLCwizcm.doc

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