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Papers On Marketing & Consumer Behavior
Page 191 of 192

Women on the Internet; The Impact of Internet Relay Chat
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This 8 page paper considers the way in which women form communities on IRC, how and why this happens and how this may be used in the future for commercial purposes when it comes to marketing to women. The bibliography cites 6 sources.
Filename: TEircwom.wps

Woolworths in 2004
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A 3 page paper discussing the market and industry in which Britain's Woolworths operates. An old company, Woolworths in the US ceased to exist years ago while the British version continued to operate. Today, Woolworths' competitors are better positioned to offer value and service. As Woolworths is comparable in the range of products available, its deficiencies in other areas could be its final undoing. Bibliography lists 4 sources.
Filename: KSmktgWoolwrth.rtf

World Wide Websites and Small Businesses
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This 5 page report examines the opportunities available to small business through maintaining a website and marketing via the Internet. Bibliography lists 10 sources.
Filename: Webiz.doc

World Wildlife Fund Marketing Plan
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A 10 page marketing plan for the World Wildlife Fund, targeting corporate members and school teachers in the United States. The plan seeks to gain new members and corporate sponsorship totaling $6.25 million on a $400,000 investment. Bibliography lists 11 sources.
Filename: KSmktgPlWWF.rtf

World Wrestling Federation; A Case Study
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This 5 page paper considers the successful case of the WWF that has brought wrestling to the attention of the public and made it a multimillion dollar business. The paper examines the marketing of the sport and its appeal before considering the positive and negative impacts that it may have on society due to the success of its marketing. The bibliography cites 6 sources.
Filename: TEwrestl.wps

X CORPORATION AND TARGET MARKETING
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This paper examines the concept of core benefits as it pertains to marketing -- how one product can provide different benefits for different markets. Bibliography lists 5 sources.
Filename: MTtarmar.rtf

YAHOO - AN ANALYSIS
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This 13-page paper provides a situational analysis of the Internet company Yahoo. Topics discussed include the macro environment in which the company operates, the company's services and organizational structure, its marketing efforts and revenues. Bibliography lists 6 sources.
Filename: MTyahooa.rtf

Young Plus Size Women and Positioning Plus Size Clothing
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A 4 page paper discussing 19 to 25 year-old plus size women and the position of plus size apparel in the fashion industry. Plus size offerings no longer constitute a niche market. Rather, they are moving more toward mainstream. Sizes above 14 or 16 still are segregated into a “women’s” section in most stores, though that generally holds true only for outerwear. Hosiery, underwear and nightwear still generally are not segregated according to size. At least one retailer markets exclusively to young plus size women, and one website is growing exponentially by locating and offering those items that younger plus size women say they want to buy. Bibliography lists 4 sources.
Filename: KSmktgPlusSz.rtf

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