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Papers On Marketing Case Studies
Page 14 of 134

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf

Apple; Marketing and Organization
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This 3 page paper looks at the way that Apple markets itself, considering iMacs as well as iPods and iTunes. The paper is written as bullet points and is suitable for use preparing a presentation. The bibliography cites 2 sources. The bibliography cites 2 sources.
Filename: TEapplemark.rtf

Apple; Marketing and Organization
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This 3 page paper considers how Apple markets itself and the way this has adapted sand evolved over time, including the impact of iPods and iTunes and the support of the organizational structure e for the strategies employed. The bibliography cites 3 sources.
Filename: TEapplemark1.rtf

Apple; Marketing and Position
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This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's model and then utilizes the 6 M framework to assess an iTunes promotion. The third part of the paper briefly considers the strategic reasons behind the launch of the iPod and iTunes. The bibliography cites 9 sources.
Filename: TEapitunem.rtf

Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc

Article Review / Sales Achievement
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1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.
Filename: Salesart.wps

Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
Filename: TEmarcons.rtf

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