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Papers On Marketing Case Studies
Page 16 of 134

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
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This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf

Bair Hugger Case Study; Setting a Price
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This 11 page paper considers the 'Bair Hugger' a device to help prevent post operative patients suffering from hypothermia. The paper looks at this from a business perceptive, considering the current market for the goods and then looks at a variety of impacts on the price. The bibliography cites 6 sources.
Filename: TEbairhug1.rtf

Bank of Scotland
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This 5 page paper examines the strategy of the Bank of Scotland, now part of the Halifax Bank of Scotland group (HBOS). The paper looks at how the bank chooses to compete, what segment of the market is targeted and how, the impact of macro some macro factors and the importance f elements such as price and promotion in the strategy. The bibliography cites 4 sources.
Filename: TEbanksc.rtf

Bartech's Mini-bars
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This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.
Filename: SA615bar.rtf

BASIC SOFTWARE: A CASE STUDY
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This 7-page paper focuses on a case study about Basic Software, a Hong Kong-based company, and the negotiating relationships with its potential Nigerian partner.
Filename: MTbasstu.rtf

Batesville Casket's World Wide Web Site (Case Study Analysis)
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This 4 page paper examines this case study that looks at the funeral business. How the funeral business and the Internet merge is at the crux of this case. Recommendations are made. Bibliography lists 3 sources.
Filename: SA546fun.rtf

Bateville Athletic Shoe Company (Case Study)
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This 5 page paper takes a look at a fictitious case study, submitted by a student, and creates a logo and mission statement. Strategic planning is a large part of this analysis that looks at the goals and vision of this American firm that has a desire to do business in Latin America. No bibliography.
Filename: SA238BAS.rtf

BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
Filename: TEsnapple.rtf

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