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Papers On Marketing Case Studies
Page 24 of 134

CASE STUDY PREPARATION
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This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.
Filename: MTcastupre.rtf

Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf

Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf

Case Study: DuPont Kevlar
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3 pages in length. Spending millions of dollars to develop a new product often presents an inescapable dichotomy: Money must be invested in order to create and market test a product but at the same time, the unknown factors associated with that products success leaves a company with nothing more than guarded anticipation until the economic reality is realized some months – or even years – later. This is precisely the scenario DuPont faced when Swank approached the company's Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. Bibliography lists 2 sources.
Filename: TLCDupont.rtf

Case Study: Jarir Bookstore
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A 7 page case study of Saudi Arabia's Jarir Bookstore. Founded in the 1970s as a bookstore, Jarir Bookstore's primary business no longer is books, but computer equipment, software and training. The company began offering computer hardware only as a result of customers' requests; had its management not been inclined to truly listen to what customers want, the company would have missed the opportunity to be the leading IT retailer in the Middle East. Jarir Bookstore appears to be continuing the tradition of meeting customers' needs, solidifying its position even further. Bibliography lists 10 sources.
Filename: KSmktgBookJarir.rtf

Case Study: Not-for-proft Organization
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This is a proposed case study designed for an NPO that includes a 1-page outline, introduction, background, analysis, and solution. Focus is on the issue of employee retention, so NPO organizational structure and management is a focus. Bibliography lists 2 sources. JVcasebu.rtf
Filename: JVcasebu.rtf

Case Study: ONSET Ventures
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Filename: HVOnsetV.rtf

Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf

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