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Papers On Marketing Case Studies
Page 27 of 134
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CleaverTech Marketing Simulation Case
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This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers the way marketing decision were made and the results that they yield. The bibliography cites 4 sources.
Filename: TEcleaver2.rtf
CleaverTech; Performance Over 5 Periods
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This 10 page paper is based on a marketing simulation supplied by the student. CleaverTech had produced voice recognition software and is selling it. The paper reviews the performance of the firm at each stage of the simulation. The bibliography cites 4 sources.
Filename: TEcleaver1.rtf
Clothing Retailing in the United Kingdom
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This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Filename: SA230MaS.rtf
Coca Cola Company; Strategy and Marketing
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This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.
Filename: TEcokeco2.rtf
COCA-COLA AND THE MARKET
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This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Filename: MTcokemark.rtf
Coca-Cola Marketing Mix
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This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
Filename: TEcokemark.rtf
Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf
Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps
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