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Papers On Marketing Case Studies
Page 30 of 134

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream
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Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know the product exists they will not know they can go and buy it. This 10 page paper examines the marketing strategies and complains of two very different company; the marketing undertaken by the large multinational ice cream firm of Haagen Dazs, and the marketing undertaken by a small independent from business that makes is an ice cream. Both are purchased marketing assessed by looking at the marketing activity in comparing the approaches. The bibliography cites 6 sources.
Filename: TEharhilltop.rtf

Comparing Nieman Marcus and Marshall’s Customers
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This 9 page paper is written in two parts. The first part of the paper is a written section that looks at the different buying patterns that may be observed between the high end and low end stores and considers how these fit in with theoretical purchase decision models. The paper then uses the observations to speculate on the profiles of the target markets. The last three pages are a PowerPoint presentation on the findings. The bibliography cites 3 sources.
Filename: TEmarcusmar.rtf

Computer Service in UK
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6 pages. In outlining a plan to market specialty software services for small business as well as research and collecting useful information, ours will be a business to business enterprise, as the intent is to market the software to those businesses most in need of this service. By examining the specialty software and determining which business can most benefit and at the same time are in the greatest need of it, we will be most efficient in our efforts. We will determine who to market to, how to market the software, and what our realistic expectations can be. Bibliography lists 6 sources.
Filename: JGAcsnuk.wps

Consumer and Commercial Marketing
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
Filename: TEIBMnok.wps

Consumer Behavior and Disney
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A 9 page overview of Disney's capitalization on consumer behavior. Ties the sense of excitement, exhilaration and discovery, one encounters when visiting a Disney theme park into the retail experience. Notes the company's history in being able to profit from this association. Bibliography lists 8 sources. PPdisny2.wps
Filename: PPdisny2.wps

Consumer Behavior in American Adult Males
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5 pages. This is a marketing case study in the consumer behavior of American male adults between the ages of 65 to 75 years of age. Included are examples of interviews of the target population as well as general attitudes toward marketing consultants and views toward shopping for products or services as well as other consumption related factors. Bibliography lists 5 sources.
Filename: JAconbeh.rtf

Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Filename: TEkazahot1.rtf

Consumers Buying and Decision Making Processes in the Fashion Industry
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This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.
Filename: TEfashionbuy.rtf

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