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Papers On Marketing Case Studies
Page 32 of 134

Crisis and Change
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This 12 page paper considers a company in crisis and how theories of change explain how changes occurred. The company chosen is Marks and Spencer, who lost sight of the market they were selling to, and had to make several changes before they managed to reverse the decline. The bibliography cites 8 sources.
Filename: TECrimarks.rtf

Cumberland Metal Industries: Engineered Products Division, 1980: Case Analysis
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This is a 3 page paper which is a case analysis of the Cumberland Metal Industries: Engineered Products Division, 1980 with the focus on price determination and marketing strategy. There is no bibliography.
Filename: JHCumb.rtf

Customer Retention by Use of the Customer Corridor;
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This 15 page report style paper considers the use of the customer corridor in retaining and developing long term relationships between suppliers and their customers as well as attracting new customers. The paper is written in report format, heading were supplied buy the student. The paper concentrates on the example of Cadbury Schweppes, but may be equally applied to any other company in a commercial environment. The paper includes two flow carts and the bibliography cites 10 sources.
Filename: TEcusco2.wps

DAD'S PET CARE COMPANY
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This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.
Filename: MTdadpec.rtf

Daewoo; The Success of Integrated Marketing Communications
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The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf

Daugavpils; A Long Term Approach to Marketing the City
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This 16 page paper considers the run down city of Daugavpils and considers how the city may be developed to attract both business investors as well as tourists. The writer takes an holistic approach, considering looking at the product, in this case a city, and looking at what can be undertaken in a practical manner to prepare the area for a marketing campaign. The proposed plan involves the maximization of the existing resources and local attributes and minimizing the local problems.
Filename: TEdaugav.wps

DDB Needham Worldwide Communications Group
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An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.
Filename: Ddbneedh.wps

De Beers; A Case Study
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This 5 page paper looks at the De Beers “Supplier of Choice” campaign and the way that the forevermark has been developed in order to create a branded image in the diamond industry, The writer considers the way the competition may react and the strategies that the company has and should follow given the current increasingly competitive market conditions. The bibliography cites 3 sources.
Filename: TEdebeer.rft

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