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Papers On Marketing Case Studies
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Demographics of Bellingham, Washington
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5 pages in length. In order to open a new business that will become a successful entity, one must first consider the demographics of the given area, and whether the population warrants a business of the type the entrepreneur intends to begin. The focus of this paper is a case study on opening a bookstore in Bellingham, Washington, and whether the demographics of the area warrant such a business will be viable. Bibliography indicates one source.
Filename: JGAbksts.wps

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Developing a Communications Strategy for the American Red Cross
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This 20 page paper looks at the way in which an organizational communication strategy can be developed. Using the American Red Cross as an example potential communication goals identified, in the context of the current issues of faced by the organization. Following the establishment of the goals, the identity and profile the target markets is determined, the message developed, the communication channels selected and a plan for implementation is presented. The bibliography cites 8 sources.
Filename: TECSredcross.rtf

Developing a Direct Marketing Strategy This
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16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. The bibliography cites 17 sources.
Filename: TEAAdmar.rtf

Developing a Marketing a Plan for a Fruit Juice Bar
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This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
Filename: TEzumo01.rtf

Developing a Marketing Campaign; A Case Study
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This 10 page paper designs a marketing campaign for a student health clinic that is to be held once a week in a rural school. The paper considers the service and the target market as well as the budget, then using marketing theory and the way it has been applied by commercial companies to a similar target to develop a hard hitting and effective campaign. The bibliography cites 6 sources.
Filename: TEdocshp.rtf

Developing a Marketing Plan for P&O Ferries
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This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
Filename: TEPandOf.rtf

Developing a Marketing Plan; A Practical Demonstration
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This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
Filename: TEbooksh.rtf


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