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Papers On Marketing Case Studies
Page 35 of 134

Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Marketing Strategy for Guess? Inc.
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This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
Filename: TEguess1.rtf

Developing a New Marketing Strategy for Swatch
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This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
Filename: TEswatcmk.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a Web Page for “Eyes R Us”
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This 12 page report discusses the processes involved in the creation of a Website for an organization called “Eyes R Us.” From designers to dentists to dairy farmers, small-business owners are finding that the Web is an affordable and effective way to promote their products and services. Equally important to know with some degree of certainty whether or not a company’s prospective clients go on the Web to research and buy products and services. With the proliferation of software tools promising an easy-yet-professional-looking site in just a matter of hours playing on the home computer, it is easy to assume that there is no reason to hire an expensive “webmaster” or developer to create a site. The keys to successful Web marketing include planning for costs, developing a concept, and product positioning . . . as well as a great Web site. The author of this paper clearly advocates outsourcing the process. Bibliography lists 8 sources.
Filename: BWeyerus.wps

Development of a Marketing Plan
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This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.
Filename: TEmarfnc.rtf

Development of a Process Model
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5 pages in length. A case study in which survey and measurement instruments are used on each of three models. Bibliography list 3 sources.
Filename: JGAprmdl.wps

DFS Case Study
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This 9 page paper looks at the UK furniture firm; DFS, a company that specializes in the sale of sofas. The paper starts by looking at the position of the firm, the strengths and weaknesses, the strategies and the way in which the customers respond to those strategies. The last part of the paper considers the potential future of the firm. The bibliography cites 9 sources.
Filename: TEdfssofa.rtf

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