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Papers On Marketing Case Studies
Page 36 of 134

Diageo plc (SWOT Analysis)
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This 5 page paper provides a SWOT analysis and makes recommendations about this company. Much of the information comes from a case study submitted by a student. Bibliography lists 4 sources.
Filename: SA612plc.rtf

Diet Pepsi; Marketing 1995 - 2005
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Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to fit in with a changed marketplace. The bibliography cites 10 sources.
Filename: TEdietpep.rtf

Diet Pepsi; Position, Research and New Marketing Campaign This
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4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
Filename: TEdietPmark.rtf

Different in Target Market Perception of Levi Jean in London and Hong Kong
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This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
Filename: TElevimarket.rtf

Directional Missteps at Oracle Corporation
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A 7 page paper discussing Oracle in 1990. The company had been publicly traded for four years and had enjoyed loyalty among investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for dishonesty and arrogance had spread and investors knew what would be coming in the near future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a large one at that. The paper notes that Oracle is still financially sound and still has time to alter its arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating the CEO; failing that, the Board needs to bear down on marketing and make the department accountable to the Board while it implements changes in the way it treats customers. Bibliography lists 1 source.
Filename: KSoracleStk.wps

Directory Enquiries Industry in the UK
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The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf

Disney Analysis
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An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has now reclaimed their enviable #1 position in the industry. Bibliography lists 1 source.
Filename: PGdsny2.rtf

Disneyland Paris; the Problems of Euro Disney
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This 7 page paper assesses Disney's decision to build a theme park in Europe and whether or not this was a wise decision. Considering this the paper evaluates the problems faced by the company and its’ current direction and recommended two new strategies to help the park become more successful. The bibliography cites 7 sources.
Filename: TEdisparis.rtf

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