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Papers On Marketing Case Studies
Page 38 of 134

Eastman Kodak / As It Continues To Develop
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In this 7 page case study of Kodak, the writer evaluates corporate restructuring and the re-marketability of Photo CD-- a product that has already failed somewhat in the consumer market but went on to be repositioned and targeted towards business consumers anyway. Kodak's marketing strategy and potential for success are analyzed. Bibliography lists 8 sources.
Filename: Kodak.wps

Eastman Kodak and the Digital Imaging Market
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This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TEkodakdig.rtf

EasyCar
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This 12 page paper examines the business model that is used by Stelios to establish a new car hire, or car rental, company to compete with companies such as Hertz, Alamo and Avis by offering lower prices. The paper is written in four parts. The first part of the paper identifies the characteristics of the car hire business, the second part looks at how easyCar are following a low cost strategy and the operations that support this. The third part considers the level of service that easyCar offers with the last part of the paper discussing whether or not the company may be seen as offering a service that can compete with buses, trains and taxis. The bibliography cites 6 sources.
Filename: TEeasycar.rtf

EasyJet
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This 12 page paper examines the low cost airline EasyJet, the main rival of Ryanair, looking at the market they compete in, how they perform in this market, their competitive advantages and marketing strategies. The paper ends with marketing recommendations that build on the current messages and will appeal the existing target market as well as attract new business. The bibliography cites 8 sources.
Filename: TEeasyjet.rtf

eBay (SWOT Analysis)
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This 5 page paper compares and contrasts eBay in the U.S. with the eBay presence in Asia. Research is provided to support the assumptions. Bibliography lists sources.
Filename: SA801Bay.rtf

Eco-tourism
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This 3 page paper provides an overview on this new niche for the travel industry. Advantages are highlighted. Bibliography lists 3 sources.
Filename: SA344ect.rtf

Eddie Bauer; A Case Study
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This 7 page paper looks at this company that appears to have had problems over the past few years. The company is examined with reference to its recent past, since its' acquisition by Spiegel, and considers the appropriateness of the marketing mix it has adopted. The bibliography cites 20 sources.
Filename: TEbauer1.wps.

Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

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