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Papers On Marketing Case Studies
Page 39 of 134

Eli Lilly (Case Study Analysis)
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This 3 page paper examines a case study on Lilly and its introduction of Evista. Questions presented in the case study are answered. No bibliography.
Filename: SA543Eli.rtf

Emotional Branding at Abercrombie & Fitch
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A 4 page paper answering 4 questions about this retailer’s difficulty in keeping the attention of the narrow target market it seeks. The questions are based on a 2003 article appearing in The Wall Street Journal, “Maybe Sex Doesn’t Sell, A & F Is Discovering.” Bibliography lists 5 sources.
Filename: KSmktgEmotBrnd.rtf

Employment Sector Web Sites : A Marketing Analysis
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This 12 page paper looks at four different firms' web sites in this sector. Criteria is set and each site is evaluated accordingly. Bibliography lists 8 sources.
Filename: SA313web.rtf

Entering a New Market; Car Parts in India;
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This 12 page paper is a marketing report aimed at considering a proposed entrance into a new market. The example here is the automotive industry and the market for spare parts in India. The paper looks at the current environment the country as well as in the industry by using Porter Five Forces model. The writer then goes on to consider the strengths weaknesses opportunities and threats of this venture by way of a SWOT analysis. The writer then looks at the marketing requirements, what will need to be changed and the overall marketing strategy. The bibliography cites 10 sources.
Filename: TEpartsI.wps

Entering the Automotive Market in Canada
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This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
Filename: TEcanauto.rtf

Entering the Chinese Cosmetic Market
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This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.
Filename: TEchinacos.rtf

Entering the Chinese Market with a Cosmetic Product
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This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
Filename: TEcsmchina.rtf

Enterprise Rent - A - Car ; A Case Study
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This 10 page paper looks at Enterprise Rent-A-Car and issues that impact on the company. The paper answers five questions that look at different marketing factors, such as how different car rental customers may choose which company to use, how and why segmenting the market is important and the ways in which the company can attract both gradate recruits as well as more customers. The bibliography cites 4 sources.
Filename: TEentprs.rtf

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