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Papers On Marketing Case Studies
Page 40 of 134

Entrepreneurial Case Study
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A short, 4 page case analysis of an individual's attempt to create a business that delivers food to area homes & businesses from several participating restaurants. Discussed are area demographics, socio-economics, pricing strategy, etc; The original handout upon which this case is based is not available. No Bibliography.
Filename: Manacas4.wps

Entrepreneurship: Analysis of a Case Study on Takahiko Naraki
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This 17 page paper examines a case study but also provides generic information about entrepreneurship. Venture capital is examined. Bibliography lists 10 sources.
Filename: SA821TN.rtf

Environmental Analysis for the Aqualim
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This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites 8 sources.
Filename: TEaqualim.rtf

Environmental Analysis of the Beer Industry in United States; Samuel Adams
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This 10 page paper examines the external environmental influences on the beer market in the United States and applies those factors to Samuel Adams, a beer of The Boston Beer Company. The bibliography cites 5 sources.
Filename: TEbeerSAdam.rtf

Environmental Factors In the Marketing of McDonalds
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This 4 page paper looks at the way in which both global and local environmental factors have influenced the marketing of McDonalds. The paper gives examples of both and then considers the impact of technology on the marketing what the marketing practices observed indicate about the company’s ethics. The bibliography cites 4 sources.
Filename: TEMcDglobal.rtf

Ericsson
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This 16 page paper looks at the marketing of Ericsson when they developed a global marketing campaign in 1998. The paper examines how and why this was undertaken, the benefits and the problems and consider the short and long term implications with reference to international marketing theory. The bibliography cites 9 sources.
Filename: TEericson.rtf

Estee Lauder and the Cosmetics Industry
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15 pages in length. The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. This paper examines the history of the company as well as the cosmetics industry in general. Future trends and analysis of the Estee Lauder Company are also included. An excellent resource paper on the cosmetics industry. Bibliography lists 21 sources.
Filename: JGAestee2.wps

Ethics, Global Sales, and Boeing Airlines
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A 4 page overview of the ethical dilemmas which have confronted Boeing in the global market. These include the need to retain the existing employee base while producing a quality product and profiting economically. Bibliography lists 6 sources.
Filename: PPboeSls.rtf

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