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Papers On Marketing Case Studies
Page 41 of 134

Ethos, Pathos and Logos in an Advertisement
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This 4 page paper examines a diet Pepsi advertisement from the perspective of ethos, pathos and logos to assess the way it appeals to credibility, emotion and logic in the content. The bibliography cites 3 sources.
Filename: TEethospep.rtf

Euro Disney's Transformation into Disneyland Paris
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
Filename: TEeurdis.wps

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating a Training Manual for Cap-Hays Company
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6 pages in length. When an employee is faced with the decision of whether or not to use a training manual such as that one to be used in the Cap-Hays technical text on Speed Check software, there are numerous considerations to be made. In some phase of that particular employee's business function, it takes consideration in many areas to determine whether or not this is indeed feasible. Some questions that need to be asked are whether or not the manual is well-written and easy to follow, thus deciding if it will indeed be cost-effective for the company; will it be as efficient or time-saving to have Speed Check after evaluating the training manual; and will it be negative or positive in terms of morale or goodwill on all sides. This is a feasibility study on this problem.
Filename: JGAchays.wps

Evaluating The Transformation Process: Italiano Pizza Company
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3 pages in length. The writer briefly outlines why the bookkeeper quit after the business's first month in operation. Bibliography lists 3 sources.
Filename: TLCPizzaEval.rtf

Evaluation of The Body Shop
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This 5 page paper provides a look at The Body Shop, the European based company that produces lotions and cosmetics. A SWOT analysis focuses on prospects for the company's future. Bibliography lists 7 sources.
Filename: SA118TBS.doc

Evaluation of the Robert Mondavi Corporation (Case Study Analysis)
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This 3 page paper examines the corporation and the dilemma it is faced with in the context of a case study. Recommendations are made. No additional sources cited.
Filename: SA410RMC.rtf

Examining the Health and Beauty Industry in France
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This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 sources.
Filename: TEheabfrance.rtf

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