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Papers On Marketing Case Studies
Page 42 of 134

EXAMPLES OF THREE SUCCESSFUL US COMPANIES
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This 4 page paper proifles Coca-Cola, Walmart, and Microsoft for ten year performaces, environmental efforts and product innovation. Bibliography lists 6 sources.
Filename: MBbizbiz.rtf

Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf

Expanding Nando’s, The South African Grilled Chicken Company
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International expansion can provide many opportunities and threats for any company. This 18 page paper examines the case of Nando’s a company founded in 1987 in South Africa now present in 30 countries. To assess the company the writer performs an in-depth SWOT analysis of Nando’s to assess the strengths, weaknesses, opportunities and threats and then uses this comprehensive expansion to develop a marketing plan for entrance into a new country. The bibliography cites 16 sources.
Filename: TEintnando.rtf

Expanding Polo Ralph Lauren into Saudi Arabia
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
Filename: TEpolosa.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Expedia, Travelocity and Orbitz; Web Site Comparison
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This 4 page paper compares three travel web cites, looks at their similarities and differences and how these may be interpreted. The bibliography cites 6 sources.
Filename: TEtravweb.rtf

Exploring the Marketing Concept
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This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.
Filename: SA633mkt.rtf

Famous Amos / Case Study
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This 4 page paper explores the fate of Famous Amos' chocolate chip cookies. The paper provides an overview of the company, an analysis of the problems and recommendations as to what Amos could have done to assure long-term success. Bibliography lists 1 source.
Filename: Amos.wps

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