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Papers On Marketing Case Studies
Page 45 of 134

Fragle Van Lines: Considerations for Expansion
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A 4 page overview of the considerations that are inherent in the expansion plans of this company. The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.
Filename: PPvanLn.rtf

Frigidaire and the Front-Loader Dilemma
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This 4 page paper considers Frigidaire's problems and issues with its attempted launch of a front-loading washing machine. It uses a case study to determine what recommendations the Marketing Manager could make to the company with regard to this product. Bibliography lists 3 sources.
Filename: HVCSFrig.rtf

Frigidaire Case Study
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This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
Filename: HVFriRev.rtf

Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

Frigidaire Front Loading Machine Positioning
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This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
Filename: PGfrigi2.rtf

Frito-Lay and the Sun Chip Multigrain Snack
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This 14 page paper is based on a case study supplied by the student. The paper outlines the development of the multigrain snack called Sun Chips by Frito-Lay and the issues when deciding if this product should come to market. The paper carries out a SWOT analysis to look at strengths, weaknesses, opportunities and threats of this new product and then at the marketing of the product before determining of this launch should go ahead. The paper also suggests a marketing campaign that can be used. The bibliography cites two sources.
Filename: TEfritol.rtf

Furniture Brand International
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This 15 page paper provides an overview of this furniture company, inclusive of its long history. A comparison is made with IKEA in part of the paper and the firm is evaluated in terms of its global reach. A SWOT analysis is performed and recommendations are made. The 2003 economy is discussed. Bibliography lists 13 sources.
Filename: SA349FBN.rtf

Gap Inc. Case Study
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This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.
Filename: TEgapcase.rtf

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