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Papers On Marketing Case Studies
Page 46 of 134

Gap Inc.; Marketing in the UK
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This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in the UK. The bibliography cites 23 sources.
Filename: TEgap003.rtf

Gateway's Distribution and Marketing
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A 9 page paper assessing a case study of Gateway in 2001. At the time, Gateway operated 372 retail stores in the US, 300 stores outside the country. The company had suffered large losses in the previous two years. The paper recommends that Gateway slash staffing at the stores; dedicate half the remaining staff to outside business sales; and focus on increasing business in international markets. The paper concludes with an epilogue that includes the news of Acer's acquisition of Gateway intended for completion before the end of 2007. Bibliography lists 2 sources.
Filename: KSmktgGatew.rtf

General Environmental Analysis for Reebok International
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This 15 page paper provides a systematic analysis of the basic factors that will influence future projections for Reebok International. In particular, this paper outlines an environmental analysis that defines the major environmental factors, including social, political and economic elements, that shape the future projections for the company. Bibliography lists 5 sources.
Filename: MHReebo_.wps

General Motors, Lexus and Mercedes Internet Marketing
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This 7 page paper examines the web sites General Motors, Mercedes and Lexus websites and compares and contrasts the unique features and differences as well as similarities of each website. The bibliography cites 5 sources.
Filename: TEGMlexus.rtf

Gillette
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This 13 page paper is a sample research project that sets out to identify why Gillette has managed to remain the market leader for razor sales. The paper starts with some background, a rationale, objectives and a methodology. Secondary data and primary data and then used. The primary data is with a suggested questionnaire and example answers are given so that an analysis can be performed. The bibliography cites 15 sources.
Filename: TEgillette.rtf

Gillette's Mach3
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A 15 page paper discussing Gillette's development and launch of the Mach 3 razor and blades. Gillette expects to sell 1.2 billion Mach 3 units each year, annually recouping its $1 billion development and marketing expense in bringing the product to market. This paper examines the questions surrounding decision making involved in the launch of the product, including where and when to release the product line to various markets. Includes a SWOT analysis. Bibliography lists 13 sources.
Filename: KSGilletteMach3.wps

Gino, SA: Case Study
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Case Study, Gino SA concerning expansion in China of industrial boiler and burner products by French-owned corporation under the management of David Zhou. Case looks at competition, distribution channel, three-year strategic plan, a specific crisis issue with Feima, and lessons learned. Bibliographys lists 1 source. jvGinoSA.rtf
Filename: jvGinoSA.rtf

Global Communication and Marketing; Disney
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Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.
Filename: TEdisneymark.rtf

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