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Papers On Marketing Case Studies
Page 47 of 134

Global Marketing; A Case Study
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This 7 page paper looks at how an international company's marketing strategy. The company chosen is Rebook, the sports wear companies that competes head to head with Nike. The first part of the paper examines the level of customization the company has chosen to adapt with the second part of the paper analyzing the reasons for this choice and assessing the level of success. A comparison is made with Nike's standardization strategy. The bibliography cites 8 sources.
Filename: TEreebok.rtf

Gordon's Gin; International Marketing
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This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.
Filename: TEgordongin.rtf

Great Entrepreneurs: Eli Whitney, Henry Ford, Oprah Winfrey, and Sir Richard Branson
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A 5 page overview of the lives and accomplishments of these great individuals. This paper points out the characteristics that make them entrepreneurs. Bibliography lists 1 source.
Filename: PPentrepreneursOprah.rtf

Growing the WNBA's Brand
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A 5 page paper discussing marketing the Women's National Basketball Association's acceptance and growing its brand. Many of the WNBA players differ from other women only in the fact that they play basketball for a living. The WNBA has thrived on its grass-roots characteristics and it should work to preserve them. Players generally are unable to stage dunks and other dramatic maneuvers and so concentrate on solid skills that many of the men's teams have lost. In this respect, WNBA teams can build appreciation among male fans as well. Teams and the national organization need to use both approaches in their marketing efforts. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KS-WNBA.rtf

Guarding the Flank in a Price War
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. No sources listed.
Filename: KSeconPriceWar.rtf

Gucci
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This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
Filename: TEgucci1.rtf

GUCCI: The Naked Truth Or Just In Fashion?
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This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to discuss whether it is right or wrong to use nudity. The paper includes 4 small illustrations of Gucci advertisements that are used in the paper. The bibliography cites 27 sources.
Filename: TEnudgucci1.rtf

Gucci; Marketing Success
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This success or failure of a company is not only due to the products, it is also reliant on the marketing. This 20 page paper examines the well known company Gucci and the way the company has marketed its’ goods, including some failures, to reach the current successful position of a brand with an exclusive image. The bibliography cites 14 sources.
Filename: TEGciMrk.rtf

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