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Papers On Marketing Case Studies
Page 48 of 134

H&M
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This 9 page paper examines the Swedish discount fashion store which sells high fashion; Hennes and Mauritz which operates as H&M. The paper gives a brief history of the company and looks at how and why the company may be argued as a leader in innovation. The paper looks at theory and examples of innovation including the partnerships with designers such as Stella McCartney and Karl Lagerfeld and Viktor & Rolf. The paper ends with a discussion on why it was necessary for H&M to innovate. The bibliography cites 9 sources.
Filename: TEHandMin.rtf

Haagen-Dazs Marketing Analysis
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An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a children's treat to become an adult indulgence." This essay provides a short background discussion of the company, including the recent sale to Nestle. The essay includes discussions about Haagen-Dazs use of the 4Ps, market segmentation, competitive advantage and innovative marketing techniques. Bibliography lists 11 sources.
Filename: PGhaadaz.rtf

Hansa Pilsner Case Study; Marketing Questions
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This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.
Filename: TEhansaP.rtf

Harley Davidson Motorcycles: The “Bad Boy” Image Verses Fact
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A 9 page history of the emergence of Harley Davidson motorcycles and the culture which they have spawned in the U.S. Contends that despite the “bad boy” image these motorcycles are associated with the contemporary Harley owner is more often a businessman, doctor, or lawyer than they are a “gang” member. Provides statistics to back this contention up. Bibliography lists 10 sources.
Filename: PPharley.wps

Harley-Davidson / A Look Back At Marketing Strategies In 1977
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This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. No sources cited.
Filename: HDav.wps

Harley-Davidson Case Study
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6 pages. This interesting case study on the Harley Davidson Motor Company includes a comprehensive analysis, key issues raised in light of the analysis, a SWOT analysis, potential strategies for the company and suggestions concerning the market segmentation and targeting. Bibliography lists 6 sources.
Filename: JGAhrlyd.rtf

Harley-Davidson: A Case Study
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7 pages. This case study on the Harley-Davidson Company will concentrate on a potential problem the company faces in future sales. The problem will be identified, and options or solutions discussed. Affordability and/or resources will be considered as the best option to overcome the potential roadblock is studied. Supporting data will be used along with outside resources in order to bring the case up to date. The summary/conclusion will be based on all of the above. Bibliography lists five sources.
Filename: JGAharsn.wps

Harvard Case Study: Lenor Refill Package
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A 12 page paper discussing a Harvard Case supplied by the student. Proctor & Gamble have a fabric softener called Lenor in Europe (it is the equivalent of Downy in the U.S.). Sales have declined due to consumers' concerns for the environment, including land fill waste. The writer discusses the issues being faced by P & G and the options to increase sales again. There are three alternatives given in terms of the product and then two alternatives in terms of packaging. These are discussed along with specific questions regarding the case. 1 illustration included. Bibliography lists 3 sources.
Filename: PGlenor.rtf

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