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Papers On Marketing Case Studies
Page 49 of 134

Have Barclays Bank Succeeded in Differentiating Themselves?
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This 8 page paper critically evaluates the extent to which Barclays Bank has differentiated itself from others in the marketing of financial services. The examination takes place in the context of an article by Birch and Young; "what does cyberspace mean for the financial services industry". The bibliography cites 9 sources.
Filename: TEbarebank.rtf

Heineken (SWOT Analysis)
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This 5 page paper provides a SWOT analysis in paragraph form as well as information about the company. Bibliography lists 3 sources.
Filename: SA919hei.rtf

Heineken's Buckler NA Beer
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A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.
Filename: Heineke2.doc

Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf

High and Low Involvement Purchase Decisions
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This 10 page paper examines the purchase decision of two different purchased. Based ion questionnaires supplied by the student the way the decision were reached when purchasing a cup of coffee and a lap top computer are compared. For each decision factors examined in the paper include needs recognition, the pre purchase search, evaluation of alternatives, the impact of the socio-cultural environment and psychological field, the influence of marketing, the post decision behavior and the differences between high involvement and the low involvement decisions. The bibliography cites 8 sources.
Filename: TEpurcoff.rtf

Hill and Rifkin's Radical Marketing
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This 5 page paper critically reviews the book Radical Marketing by Sam Hill and Glenn Rifkin. The subject of marketing is discussed in depth. No additional sources cited.
Filename: SA044Rad.rtf

Hillerich & Bradsby: Manufacturer of Louisville Slugger Bats
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10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.
Filename: TLCslugr.doc

History and Development of International Communication
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(5 pp) The history of international communication is as varied as the development of the nations themselves. The speed of development of all communications is linked to the economic progress of that nation. Where once the stories or the information seemed related to the community, then the state, and the nation, now, that same information can be transmitted with electronic speed to almost any where in the world. Yet are we all getting the same news? This discussion will examine the possibility and subsequent history that will put a different slant on the "spin" of international communications. Bibliography lists 3 sources)
Filename: BBprcomm.doc

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