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Papers On Marketing Case Studies
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Hollywood: Exploitation During the Golden Age
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A 12 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.
Filename: PPfilmE2.rtf

Home Depot Article (Reaction Paper)
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This 3 page reaction paper focuses on an article about marketing at Home Depot. Bibliography lists 2 sources.
Filename: SA904hd.rtf

Home Shopping Network
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This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.
Filename: SA037HSN.rtf

Honest Tea Company
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This 3 page paper takes a look at this company and its marketing approach. Corporate social responsibility is discussed. Bibliography lists 3 sources.
Filename: SA902hon.rtf

House of Blues' Los Angeles Venue
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A 21 page paper discussing this themed chain in general, but taking particular note of the Los Angeles location. Peter Morton and Isaac Tigrett are credited with creating the entertainment-centered restaurant with their early 1970s creation of the Hard Rock Café, born of combining one pop culture component with another. Twenty years later, Tigrett created the House of Blues, promoting blues music in seven venues with restaurants, 20 without. The paper discusses the company, its performance, competitors and marketing. The paper includes a SWOT analysis. Bibliography lists 16 sources.
Filename: KShouseBlue.wps

How Can A Football Club Increase Ticket Sales?
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The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.
Filename: TEfooticket.rtf

How Cars Are Marketed
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This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with more masculine brands, such as BMW and Audi. The paper looks at the way the marketing differences and some of the underlying theories that may explain these differences. The bibliography cites 9 sources.
Filename: TEmarkcar.rtf

How Johnson & Johnson Survived and Thrived After the Tylenol Scares
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This 5 page paper evaluates a case study on the Johnson & Johnson company and the bad publicity it received during several Tylenol scares. Remedies to resolve the marketing problem are presented. The concept of marketing mix is explored. Bibliography lists 5 sources.
Filename: SA211JaJ .rtf

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