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Papers On Marketing Case Studies
Page 51 of 134

How McDonald's Changes With the Times
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This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.
Filename: SA347McD.rtf

How the Internet Increases Competition
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The internet has changed the way business takes place. Increased information flow has reduced the inequality or asymmetry if information, resulting in a more competitive environment form many goods. This 7 page paper shows how this has happened with the sale of books and the emergence of companies such as Amazon. Prices have fallen, choice has increased and traditional bricks and mortar bookstores have had to adjust the way they compete. The bibliography cites 8 sources.
Filename: TEbooks1.rtf

How to Enhance the Reputation of the US and its’ Citizens
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The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The paper details the problem and the causes of the problem, examines the way in public relations tools may be used to manipulate public perception and presents an example of primary research that identifies the audience that should be targeted with any reputation enhancement strategy. The paper also includes a case study where poor performance required a cost effective people centric public relations campaign to rebuild reputation. The paper concludes with a broad strategic approach that could be adopted. The bibliography cites 16 sources.
Filename: TEUSreputa.rtf

How to Obtain Clients Quickly for a Computer Consulting Business
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This 5 page paper provides cursory information that is applicable to any business. The focus is on getting clients as quickly as possible. Two books are consulted to come up with a strategy for a hypothetical case. Bibliography lists 2 sources.
Filename: SA543com.rtf

How Wal Mart Can Improve Its Image
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This 10 page paper examines Wal Mart and answers questions posed by a student. The focus is on how Wal Mart can improve its image. Many tutorial notes are included to help a student write his or her own paper. A bulleted executive summary is also a part of the paper. Bibliography lists 8 sources.
Filename: SA447Wal.rtf

IBM Systems and Technology Marketing
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This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.
Filename: TEibmsystem.rtf

IBM: Analysis of the 1993 and 1994 Financial Statements
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5 pages in length. Using ratios based on the 1993 and 1994 financial statements, shows how to make an informed decision on financial stability of the organization using such tools as current ratio, profit margin, inventory turnover, debt equity ratio and other ratios and financial analyses.
Filename: JGAibmfs.wps

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan
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This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. The paper considers the demographics of the target market and other factors such as psychographics, geographical appeal, social and cultural factors. The paper than considers the micro and macro competition that should be considered in any marketing plans. The bibliography cites 8 sources.
Filename: TEkazahot.rtf

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