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Papers On Marketing Case Studies
Page 52 of 134

IKEA -- The Swedish Furniture Company with Very Different Ideas
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This 8 page report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions for better living,” IKEA appeals to people who understand that functionality has its own form of beauty and style. The company also explains “ours is not a flashy crusade” in its “Unboring Manifesto” in which it makes it clear that they understand that people “who really needed a more beautiful home weren’t able to afford it.” The end result has been a success story in which one company is able to transcend national boundaries in order to successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
Filename: BWikea.rtf

IKEA Invades America
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This 7 page paper uses a case study of IKEA to explain its product strategy, its business model, it growth options and any potential changes to its marketing strategy. Bibliography lists 2 sources.
Filename: HVIKEA.rtf

IKEA North America L.L.C. - Marketing
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A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
Filename: PGIKEA.rtf

Improving Tourism in London
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An eight page paper which looks at an article from the Financial Times regarding tourism in London and uses the information to suggest ways in which London’s marketing strategies can be improved, and how this will benefit both the UK and foreign tourist. Bibliography lists 3 sources
Filename: JLlondon.wps

Increasing Gap’s Market Share
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A 5 page paper discussing the decline that Gap, Old Navy and Banana Republic have been experiencing in recent years, for the purpose of analyzing the problems that exist and arriving at possible solutions. Gap appears to have lost its relevance both to teens and their parents, its two primary target market segments. The paper recommends that Gap seek customers’ advice while also working to discover any underlying organizational problems in its design process. Bibliography lists 5 sources.
Filename: KSmktgGap.rtf

Information Technology Strategic Plan for JP Morgan Chase
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This 7 page paper provides an IT analysis of this company. Examples of how changes may be implemented is provided. Company data is also discussed and a SWOT analysis is included. Bibliography lists 4 sources.
Filename: SA624JPM.rtf

Innovative Suggestions for Kmart
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A 3 page assessment of Kmart’s current retail status and suggestions for improvement. Bibliography lists 3 sources.
Filename: PPkmart.rtf

Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf

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