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Papers On Marketing Case Studies
Page 53 of 134

Intel (Case Study Analysis)
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This 4 page paper examines a case study submitted by a student regarding Intel. The case is called "Intel Corporation: The DRAM Decision." Bibliography lists 2 sources.
Filename: SA537Int.rtf

Intel Corporation: A Case Study
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5 pages in length. This paper presents a history of the Intel Corporation, along with a case problem. After a brief statement of the problem, there is an indepth analysis as well as recommendations as to the possible solutions to the case. Bibliography includes 2 sources.
Filename: JGAintla.wps

Internal Influences on the Marketing of Harpers Bazaar Magazine
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This 3 page paper looks at three potential internal influences that impact on the way marketing takes place at Harpers bazaar magazine. The three internal influences disgust are available expertise, financial condition of the company, and management strategy. The bibliography cites 3 sources.
Filename: TEharpersb.rtf

International Expansion Brand Strategies
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This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike’s own stratagem and how it may be classified, giving examples of the strategy in action. The final part of the paper looks at how the strategy can be seen though the use of the 7 P’s. The bibliography cites 6 sources.
Filename: TEnikebr.rtf

International Marketing; The Case of BMW
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This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
Filename: TEBMWmarketing.rtf

International Marketing; The Problems of the Beef Crisis in Europe
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This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.
Filename: TEbeefma.wps

Internet Marketing Efforts Of Federal Express And The US Postal Service
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A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
Filename: FedExPost.wps

Internet Marketing Strategy; A Comparative Case Study
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This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps

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