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Internet Marketing; A Case Study
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This 8 page paper considers why and how a florist may seek to develop and promote themselves on the web. The first part of the paper considers the value that may be gained, the second part of the paper uses the SOSTAC model; situation, objectives, strategy, tactics, action, and control in order to develop a marketing strategy. The bibliography cites 6 sources.
Filename: TEdaisyf.rtf

Internet Retailing; Creating a Profit;
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This 5 page paper looks at the problems of internet sales which do not yet create a profit whilst having huge future potential. The paper uses the case study of a major food retailer in Australia; Woolworth's. The paper looks at the systems, including operational and accounting as well as a brief SWOT analysis. The bibliography cites 5 sources.
Filename: TEauswol.wps

Intersect Investment Services: A Case Analysis
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This is a 3 page paper which is a case analysis of the implementation of strategic planning for a financial investment firm. The bibliography has 1 source.
Filename: JHInte.rtf

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA
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This 3-page paper presents a sample interview with a marketing person at Children's Hospital of Philadelphia.
Filename: MThospmark.rtf

Introducing a Wine into the Chinese Market
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This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the market. The last part of the paper then presents the outline of a marketing strategy to enter the market. The bibliography cites 8 sources.
Filename: TEwinechina.rtf

Introducing Scooters to Spain
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A 10 page paper which discusses many concerns and conditions that need examining when considering how to introduce scooters into Spain. Bibliography lists 6 sources.
Filename: RAscooters.wps

Intuit, Inc. (HBS Case Study Analysis)
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This 4 page paper examines this Harvard Business School Case Study. An update in respect to Intuit is also provided. Bibliography lists 4 sources.
Filename: SA834Int.rtf

Investigating Team Selling at Imaginative Staffing
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A 3 page paper discussing the case of "Imaginative Staffing" and whether the firm could expect to benefit from adopting a team selling approach. Bibliography lists 6 sources.
Filename: KSmktgTeamSel.rtf

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