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Iridium LLC's Launch
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A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources.
Filename: Iridium.wps

Iridium LLC's Launch
[ send me this paper ]
A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources. Iridium.wpd.
Filename: Iridium.doc

iTunes
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This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the business fitted in with the rest of Apple, identifies and discusses 3 competitors, considers how it may have benefited the community. A perceptual map of iTunes the competitors and the market segments is presented and the paper ends by considering the strategic reasons behind the launch of iTunes. The bibliography cites 10 sources.
Filename: TEitunespm.rtf

iTunes
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This 15 page paper examines iTunes using several analysis models, looking at its position when the service was launched. The models used are the 4 P's looking at product, price, placement and promotion, a SWOT analysis looking at strengths, weaknesses opportunities and threats, the 4 C's of consumers, competitors, company and community as well as the 6 M's of market, mission, message, medium, money and measurements. The paper also looks at the underlying strategy which explains why iTunes was launched and additional ways that the site could have been differentiated to gain further competitive advantages at the launch. The bibliography cites 10 sources.
Filename: TEitunes1.rtf

iTunes ; Will it Change the Marketing Tactics of Major Record Labels
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This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.
Filename: TEitunes.rtf

iTunes Marketing
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This 7 page paper looks at the marketing of Apples iTunes. The paper starts with the use of the personas framework, identifying three sample personas for the iTunes target market, looking at the firm on a positioning map against some competitors, then looks at the firm using the 4 P's and the 6 M's before considering why Apple launched the iTunes service. The bibliography cites 2 sources.
Filename: TEmaritunes.rtf

iTunes; Porters Five Forces Analysis
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This 4 page paper examines iTunes, a service that sells download music and tracks as well as video files. This part of Apple Inc., the company that also makes the iPod, dominates the download music industry. Porters five forces analysis is utilized to consider how and why iTunes has this strong position and the potential threats it may face. The bibliography cites 3 sources.
Filename: TEitunP5F.rtf

J Sainsbury
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This 23 page paper examines the UK supermarket chain Sainsbury’s from a marketing perspective. The paper starts with the history and current position, conducts a financial analysis and then carries out an in-depth SWOT analysis before examining the way that Sainsbury try to compete. This information is used to outline a strategy for Sainsbury to compete against companies such as Tesco and Wal-Mart, increase loyalty and regain lost market share. The bibliography cites 15 sources.
Filename: TEsainsbury.rtf

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