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Papers On Marketing Case Studies
Page 56 of 134

JETBLUE -- AN ANALYSIS
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This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, low-cost air carrier JetBlue, based out of New York. Topics discussed include the state of the airline industry, JetBlue's financial situation and possible threats and opportunities. Bibliography lists 5 sources.
Filename: MTjetblu.rtf

Johnson and Johnson's Management of the Tylenol Crisis
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In 1982 Johnson and Johnson faced a crisis when an unknown individual laces their Tylenol extra strength capsules with cyanide, resulting in 7 deaths. This 5 page paper looks at the events and problems faced by Johnson and Johnson and the way in which they responded to the crisis which facilitates the recover of the band and protected the company's' reputation. The bibliography cites 6 sources.
Filename: TEtylenol.rtf

Johnson and Johnson: Marketing
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A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.
Filename: PPmrkJJ.rtf

Kao Corporation
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A 6 page paper that offers a case study analysis of Kao Corporation. Specifically, the writer investigates the company's attempt to enter the global market by first establishing a presence in the United States and Europe. Thus far, Kao's attempts to do so have not been as successful as the company had hoped. The writer explores some possible reasons for their lack of success. Bibliography lists 5 sources.
Filename: PGkao.rtf

Karen Vincent & Zodiac Corporation
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A 9 page paper discussing the current situation at Zodiac and the opportunities that lay ahead if the company can just stay in business long enough to take advantage of those opportunities. Zodiac is a contract manufacturer of children’s clothing and is noted for its high quality products. The company is headed by Karen’s self-admitted autocratic father who is not open to Karen’s conviction of the need for a participatory management style, but the company’s primary problems lie with production management incompetencies, falling sales and employee morale while production costs increase. The company is not yet so far gone that it cannot be turned around; the paper discusses alternatives available to it. No additional sources cited.
Filename: Kvincent.wps

KFC: Doing Chicken Right in the Fast Food Industry
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10 pages in length. A case study of the KFC fast food chain, with an executive summary, SWOT analysis, strategies and implementation strategies.
Filename: JGAkfcfd.wps

Kingsford Charcoal
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An 8 page paper discussing the marketing mix and pricing objectives for Kingsford Charcoal on the basis of a 2007 student-supplied case. Bibliography lists 6 sources.
Filename: KSmktgKingsf.rtf

Knorr Packet Soup in Ireland
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This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.
Filename: TEknorrsoup.rtf

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