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Papers On Marketing Case Studies
Page 57 of 134

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme
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This 18 page paper looks at how and why knowledge creation is important in the marketing environment. The paper shows how information does not equal knowledge and to become knowledge it needs to be in format that facilitates value creation for a company. The paper then considers the use of loyalty schemes, as pioneered by the hotel and airline industry and how they create an incentive for repeat purchases. It is only in more recent years that technology has enabled the use of data collected from a loyalty scheme to be proactively used to enhance marketing and commitment. The case of Tesco’s is used to demonstrates the value of knowledge and loyalty when they are brought together. The paper stars with an introduction, presents a literature review and then uses a case study to explore the application of theory to practice. The bibliography cites 18 sources.
Filename: TEloytesco.rtf

Komatsu Case Study Analysis (Harvard Business School)
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This 5 page paper examines a Harvard Business School case study submitted by a student. The case involving the Japanese firm Komatsu is analyzed. This case also involves its competitor Caterpillar. The paper is written in question and answer format. Bibliography lists 3 sources.
Filename: SA538Kom.rtf

Kone Launch of the MonoSpace in Germany
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This 8 page paper is based in a case study supplied by the student. Kone is an elevator manufacturer who have developed a new type of elevator the does not need to machine room and is differentiated from other products on the market in a number of ways. The paper considers the best marketing strategy for the launch of the elevator into the German market. The bibliography cites 3 sources.
Filename: TEkonemono.rtf

Lancôme; A Marketing Case Study
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This 5 p[age paper answers questions posed by the student regarding Lancôme. The paper includes consideration of Lancôme's target market, the decision making process, VALS categories and different triggers to increase sales. The bibliography cites 4 sources.
Filename: TElancom.wps

Land Rover Discovery SUV: Harvard Case Study
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A 17 page paper. This paper presents a report and recommendations for positioning the Land Rover Discovery 4x4 SUV in the American market, which is currently dominated by Ford Explorer, Jeep Grand Cherokee and Chevrolet S-10 Blazer. An introduction provides background on the progress of the company and the Discovery. A massive amount of data are then synthesized to present comparisons of the Discovery with its most formidable competitors in this market. More data are analyzed to determine a customer profile as well as what consumers look for in an SUV when selecting one and how they use the vehicle once they have made the purchase. Based on these analyses, a positioning recommendation is made and a budget is presented for the different aspects of the marketing campaign. 5 Tables are included. Bibliography lists 1 source.
Filename: PGlndrv.rtf

Land Rover North America, Inc. / Marketing Case Study
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A 12 page paper that provides a complex case analysis of Land Rover North America and gives recommendations about their manufacturing and marketing processes. Bibliography lists 9 sources.
Filename: Landrove.wps

Land's End -- Decline in Catalog Sales / Reasons & Recommendations
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A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases & inter-state sales taxes, and Land's End's own internal failure to offer a diversified product line and to manage inventory effectively. Recommendations for improvement are made. The original case materials are no longer available. No Bibliography.
Filename: Landsend.rtf

Lands' End / Catalog Marketing
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This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.
Filename: Landsen2.wps

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