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Papers On Marketing Case Studies
Page 59 of 134

Lenovo; Marketing Strategy Analysis
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This 5 page paper looks at the case of Lenovo, the purchaser of IBM's PC division. The marketing strategy of the Chinese company that trades in China under the name Legend is examined. The paper is provided on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TElenovo.rtf

Levi.com
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A 5 page paper which analyzes the Levi.com website. The paper discusses cultural influence in the website, the market addressed, choice of colors and graphics, and the overall impression of the site. Suggestions are also provided for any improvement that could be made. No additional sources cited.
Filename: RAlevicom.wps

Lexington Alarms
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A 5 page paper which examines what disciplines the company Lexington Alarms uses. The paper examines the disciplines of Siebel Systems as outlined in “Discipline of Market Leaders” by Michael Treacy and Fred Wiersema. No additional sources cited.
Filename: RAlexin.rtf

Liz Claiborne Inc. vs. Donna Karan International
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A 15 page paper in which the writer provides an overview of the apparel industry, then focuses upon these two companies, demonstrating strengths and weaknesses as well as current fiscal information. Bibliography lists 9 sources.
Filename: Lizdonna.wps

Liz Claiborne, Inc.
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This 10 page essay examines Liz Claiborne, Inc. Headings include: History of the company, including the devastation it experienced in 1993 and how they recovered; SWOT analyses of the company and industry; Values and Advantages; Competitive Advantages; Recommendations; and Action steps. Bibliography lists 10 sources.
Filename: Lizclai.wps

Loyalty Cards and EDI; Tesco
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This 7 page paper considers the way in which loyalty cards operate and how Tesco has managed to overcome many of the problems other supermarkets have faced. The writer looks at the loyalty card, how it is integrated with EDI to add value to the supply chain and how it may be applied to the hospitality industry as a whole. The bibliography cites 10 sources.
Filename: TEtescoe.wps

Loyalty in the UK Supermarket Industry; How Can Sainsbury Compete?
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This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.
Filename: TEsainsloy.rtf

M&M’s Market Report
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This 4 page paper is a report looking that the chocolate confectionary brand M&M’s owned by Mars. The paper looks at the positioning of the brand and level of sales and targeting, placing this in the context of the chocolate confectionary market in the US. The bibliography cites 6 sources.
Filename: TEMMmarket.rtf

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