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Papers On Marketing Case Studies
Page 60 of 134

Madcap CraftBrew and Bottleworks Company Case Analysis
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A 7 page paper assessing the promotional problems of an Ohio microbrewery and suggesting several alternatives. The paper discusses the chosen alternative – directly selling to bar-operating retailers outside the local area – in terms of the promotion “P” of the marketing mix. Bibliography lists 1 source.
Filename: KSmktgMadcapZ.rtf

Madcap CraftBrew and Bottleworks Company Case Analysis #2
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A 6 page paper providing a plan for another approach to promoting Zebra Beer. This microbrewery has been trying to compete with the country’s leading beer companies, and it has neither the financial resources nor the production capabilities to make such an effort worthwhile. The paper suggests that Madcap market its Zebra Beer directly to consumers, through sales made by mail order through a membership-based organization that already has completed legal requirements for shipping alcoholic beverages directly to customers. Bibliography lists 3 sources.
Filename: KSmktgMadcapZ2.rtf

Madonna
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This 19 page paper consider the case of the well-known singer Madonna and looks at how business sense has allowed a singer develop a multimillion dollar international business organisation. The paper looks at the development of the businesses within the music industry environment considering the use of strategy, differentiation and product lifecycle influences. The bibliography cites 12 sources.
Filename: TEMadonna.rtf

Management / Retail Marketing At A Small Business (Retail)
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Complete management & marketing analysis of operations at a small-town retail carpet store. The write pinpoints various problems from a contemporary management suggestions and make recommendations for improvement. Report is 15 pages in length and has 4 illustrative charts as well as a bibliography listing 6 sources to support the writer's ideas.
Filename: Abcarpet.wps

Management At American, Delta & United Airlines
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A 9 page paper discussing the management similarities of the three airlines. American, Delta and United Airlines are all commercial passenger air carriers. Beyond that, they have only a few similarities. All are old commercial carriers that were facing bankruptcy together until the US Postal Service approved air travel for the US Mail in 1925. There, they reached a point of divergence that continues today. It would seem that, because of the emphasis on employee ownership, United would be the 'best' to work for, at least as long as the pilots remain happy with their contract. The management style is appealing because it takes the employees into consideration perhaps more than the others do Bibliography lists 10 sources.
Filename: 3air.rtf

Management Case Study: The Path Not Taken
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7 pages. This case study analysis is the interesting history of two major retailers, Sears and Montgomery Wards. Both began in the retail business just a few years apart and remained neck and neck in the retail world for over fifty years. Interestingly enough however, after World War II the retailers took two different paths. The path chosen by Montgomery Wards led the giant retailer into filing bankruptcy in 1997. A study of the different management styles as well as the planning and strategies of each retailer will be analyzed and recommendations made regarding what led to the downfall of Montgomery Wards and how it could have been avoided. Bibliography lists 10 sources.
Filename: JGApath.rtf

Manchester United as an International Business
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This 44 page paper looks at Manchester United and consider the way in which it is marketed and looks at Singapore as a target market. The paper conducts a PEST analysis of the potential location and then analyses the industry with Porters Five Forces Models. The marketing and general operations and practices of Manchester United are then examined using a SWOT analysis the BCG matrix as well as a product lifecycle analysis. The paper then considers the marketing strategies and how they have been introduced and implemented before making recommendations for the future. The bibliography cites 28 sources.
Filename: TEmanut1.rtf

Mantero Case Study; Branding
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This 4 page paper is based on a case study supplied by the student. Mantero is an Italian silk company who are seeing sales fall. The writer assesses the strength of the existing brand and considers the current potential communication could be utilized to enhance the brand. The bibliography cites resources.
Filename: TEmantero1.rtf

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