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Papers On Marketing Case Studies
Page 61 of 134

MARK AND SPENCER’S: ANALYSIS
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This 11-page paper discusses British retailer Mark and Spencer and competitive advantages that have allowed the company to succeed for more than a century. PEST, SWOT, and Force Field Analysis are applied to the company as is Porter's generic strategies. Bibliography lists 5 sources.
Filename: MTmandsp.rtf

Market Analysis for A New Product
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This 9 page paper considers how a new product will be considered with market analysis and product development. The paper looks at a new range of menswear for the UK market, conducts a market analysis looks at the general market trends, performance of the segments. Projections and major competitors. The paper then considers how a target market may be identified and defines the target market and how the product is developed for that market and then shows where it would be placed in a BCG matrix. The bibliography cites 15 sources.
Filename: TEnewmen.rtf

Market Analysis for A New Product
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A 9 page paper analyzing the marketing strategy of a newly-launched low-calorie premium ice cream in the UK. The paper assesses conditions according to the 4 Ps / 7 Ps concept of the marketing mix, making recommendations for possible alternative approaches for each of the seven factors. Includes a position map. Bibliography lists 19 sources.
Filename: KSmktgIceCrm.rtf

Market Reseach Proposal
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This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used widely as a marketing and PR tool; however it is not always clear if these sponsorships add value to the brand or impact on the brand and product perceptions. This paper presents a proposal to investigate the role and influence of sponsorship in a brand. The paper uses the example of McDonalds, but the proposal could equally apply to other companies. The paper outlines the problem, presents a brief literature review and a methodology for qualitative and quantitative reseach. The paper also includes costing and a time plan with Gantt chart. The bibliography cites 7 sources
Filename: TEMRprop.rtf

Market Research for a Personal Digital Assistant
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4 pages. This paper will deal with the market analysis and research background that will be necessary for the student to be able to start a business marketing a handheld all-in-one phone. Research will necessarily include the worldwide market growth over the life of the market as well as graphs and charts. The student will also need to consider several other types of research which will be explained in this paper. Bibliography lists 4 sources.
Filename: JGApalmp.wps

Market Research Proposal
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This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.
Filename: TEbedprop.rtf

Market Research Proposal for X-Soft
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X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 page paper is a market research plan outlining a potential approach to assess a market and a potential marketing strategy by undertaking secondary and primary research to assess the market and its needs. The bibliography cites 5 sources.
Filename: TEMRxsoft.rtf

Marketing “Trados” Translation
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This 5 page report discusses the marketing strategy for an innovative company marketing translation software. “Trados” has demonstrated that it has the innovation and talent to develop products that fill the software needs (and wants) of a broad range of consumers. Therefore, it must develop and follow a clear and specific marketing strategy to assure that the product is the success they believe it can be. Trados must carefully research the market it most wants to reach and then determine how and why their product is the best match for the members of that group. The first step for Trados is a total awareness of its former and future customers. Bibliography lists 8 sources.
Filename: BWtrados.wps

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