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Papers On Marketing Case Studies
Page 63 of 134

Marketing a New Hair Gel
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This 9 page paper looks at the potential marketing of a new type of coloured hair gel. The paper starts by identifying the potential target market and then performs a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats. The paper then identifies the potential marketing communications messages. These are the first three stages in Duncan’s Zero Based Planning Process. The bibliography cites 7 sources.
Filename: TEcolgel.rtf

Marketing a New Product Using a Marketing Audit
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This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.
Filename: TEmrkaud.rtf

Marketing a New Smart Car
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10This 10 page paper considers how a new car could be launched to compete with the current 'Smart Car'. The paper looks at the way a new company would approach brand and brand positioning. Define the target market and determines the way the market should be approached. The paper then suggests a campaign for the launch and for the maintenance marketing following the launch. The bibliography cites 6 sources.
Filename: TEsmarcar.rtf

Marketing a Small Hotel
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This 5 page is a marketing plan for a small seaside family run bed and breakfast. The paper is written in report format, which looks at the hotel and the location competition, the target market and the develops a potential marketing plan. The bibliography cites 8 sources.
Filename: TEhotelmar1.rtf

Marketing a Small Up Market Hotel
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This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a new complimentary market. The bibliography cites 8 sources.
Filename: TEhotelmar.rtf

Marketing A Store Similar to Marks and Spencer
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Marks and Spencer have made many mistakes when it comes to marketing. This 9 page paper considers the lessons a similar company can learn from the position of Marks ands Spencer’s in the 1990’s and how they firstly failed to notice the disappearance of their target market and then managed to alienate the very market they were trying to attract. Using this, the paper considers how a healthier approach to marketing may be adopted. The bibliography cites 15 sources.
Filename: TEmktmarks.rtf

Marketing a Travel Agency
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This 7 page paper looks at a business where sales are dropping and consider why, and how, they should carry out market research to identify who their customers are, what opportunities exist and how to use them to increase business. The paper then outlines marketing strategies that use this information.
Filename: TEtravag.rtf

Marketing a Voluntary Group
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This 12 page paper considers the scenario of a youth band that has the aim of touring the United States. The paper considers how information may be extracted from surveys to assess potential locations for both target audiences and potential sponsors. The paper then considers how the data may be analysed, how the contacts should be made and methods of marketing. The paper also considers the potential problems with the use of secondary data and consider how further research may be undertaken. The bibliography cites 6 sources.
Filename: TEmarvol.rtf

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