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Papers On Marketing Case Studies
Page 64 of 134

Marketing Activity - Promotion : Case Study
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A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discusses the promotion component of the marketing mix and discusses why this hospital is not involved in marketing. Bibliography lists 2 sources.
Filename: PGguampr.rtf

Marketing Adidas
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This 6 page paper considers how the three strips campaign may be adopted in the UK. To consider the approach that should be adopted, the way in which Adidas has failed to communicate effectively in the past is outline and compared with companies such as Nike and Reebok where more effective communication has led to greater market share. The way this campaign may be used to overcome this former difficulty is then outlined with a brief marketing proposal. The bibliography cites 6 sources.
Filename: TEadidas.rtf

Marketing an Art Gallery
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This 10 page paper looks at the hypothetical opening of a new Tate Gallery. The paper considers the target market, and how that target market can be reached and satisfied. Included in the paper are consideration of the value of visitors studies as well as the application of marketing theory, brought together with the use of the 4 P’s. The bibliography cites 6 sources.
Filename: TEartgal.rtf

Marketing an Entertainment Service
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Using an extended marketing model this 7 page paper produces a marketing plan for an entertainment service selling films that can be downloaded on the internet. The paper identified the target market and the marketing message and then considers how the message can be most effectively communicated and then how customer loyalty maybe gained and retained. The bibliography cites 3 sources.
Filename: TEfilminter.rtf

Marketing an Older Product in an Evolving Market
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This 8 page paper considers a case study provided by the student. A wool company has declining sales and is considering new ways of marketing. The paper assesses proposals for direct marketing and selling and the use of the internet. The assessment considers the potential problems internally and externally, including logistical problems the attitude of current retailers and the investment needs. The bibliography cites 2 sources.
Filename: TEwoolca.wps

Marketing an Upmarket Scottish Hotel
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This 14 page paper presents a marketing plan for an independent 30 bed upmarket hotel in Inverness. The paper starts with a PEST and a SWOT analysis to consider the internal and external environment and then presents a marketing strategy to gain a fit between the hotel and the operating environment. The bibliography cites 6 sources.
Filename: TEhotmar1.rtf

Marketing Analysis / Retail Clothing Chain
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Brief analysis of the company 'Edison Brothers'- Owners of several popular retail clothing chains. Excellent reference for those studying business, retail marketing, or fashion merchandising. Approximately 3 pages worth of text, and several additional charts and figures. Bibliography lists 2 sources.
Filename: Edisbros.wps

Marketing Analysis of McDonalds
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This 10 page paper examines McDonalds, undertakes a SWOT analysis to look at the strengths weakness, opportunities and threat, considers the 4 P's of price product, placement and promotion and then looks at the general marketing strategy before making some recommendations. The paper looks at McDonalds as a whole including examples from the company's' UK marketing. The bibliography cites 10 sources.
Filename: TEMcDswot.rtf

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