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Papers On Marketing Case Studies
Page 68 of 134

Marketing Audit of Target
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This 20 page paper examines the well known US retailer Target, who also owns the Super Target stores as well as Mervyns and Marshall Fields. The paper undertakes an environmental analysis, looking at the use of technology, the customers, the competitors such as Wal-Mart and the different approaches to the market. The paper then looks at the marketing of Target using the 4 P’s. The bibliography cites 15 sources.
Filename: TEtrgtaudit.rtf

Marketing Audit Schering-Plough
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A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business sectors in the company, including statistical data regarding sales and major events such as mergers. The report includes external and internal evaluations and discusses what external factors have an impact on the company's business. A PEST analysis is the tool used for the external analysis and a SWOT analysis is the basis for an internal analysis. The analyses reveal that the company needs to address certain patterns of behavior. The report also includes discussion of the marketing mix using the 4P's format. The paper ends with recommendations for the company. Bibliography lists 17 sources.
Filename: PGscplmd.rtf

Marketing Bahrain’s Fakhrawi Bookshop, Revised
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A 53 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the company’s customers. Additionally, the paper the company’s external environment, including the political and technological environment in which the business operates as well as the government’s current efforts to promote tourism and the Bahrainisation of Bahrain business. Additional chapters discuss corporate social responsibility (CSR); the marketing mix; and applies marketing theory to operation of the company. Another chapter provides the results of a customer survey and identifies several alternatives for the business; and the final chapter summarizes the effort and makes recommendations for Fakhrawi Bookshop for the future. Includes 3 tables and an appendix containing the survey questionnaire. The Harvard style bibliography lists 44 sources.
Filename: KSmktgBkBahrain2.rtf

Marketing Bollards
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This 8 page paper looks at a case study of a company, with a limited budget, that want to market a new type of polyurethane bollard. The paper identifies the target market and the market sector and then develops a marketing plan using to communicate the benefits of the product and increase brand awareness in a cost effective manner. The bibliography cites 3 sources.
Filename: TEbollards.rtf

Marketing Case Study Analysis
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This 5 page paper examines a case study submitted by a student regarding a company that makes lawn products. A SWOT analysis is included. Marketing mix is discussed. Bibliography lists 3 sources.
Filename: SA435mix.doc

Marketing Case Study For A Chemical Company
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This 11 page paper provides an analysis of a case study provided by a student. The case is outlined and various scenarios are evaluated. A marketing plan is recommended. Bibliography lists 4 sources.
Filename: SA201mkt.rtf

Marketing Case Study: Bonsize Plant Hormone
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5 pages. This is a marketing case study for the introduction of a new plant product. Bonsize Plant Hormone makes virtually any plant into a miniature Bonsai style plant. For instance, used on young rose bushes they will over time become smaller and more compact without losing their health and vigor. They will eventually wind up being approximately 8 to 12 inches tall fully mature, with fully formed flowers and leaves just like a regular size rosebush. This paper will show how a product such as this would be marketed to the public.
Filename: JAplant2.rtf

Marketing Case Study: Comparison between Wawa and Sheetz retail gasoline chain stores
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This 5 page paper compares and contrasts these retail stores in the Northeast. Additionally, other competitive forces are discussed. Recommendations are made. Bibliography lists 6 sources.
Filename: SA212gas.rtf

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