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Papers On Marketing Case Studies
Page 69 of 134

Marketing Case Study: Environmental Sensitive Growth Fund
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This 7 page paper provides an analysis of market segments in creating a plan to sell a particular growth fund. Various concepts concerning segmentation are explored and a comprehensive plan is proposed. Drawbacks of the proposal are also mentioned. Bibliography lists 3 sources.
Filename: SA131ESG.rtf

Marketing Case Study: Riley's
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This 5 page paper derives the case study from information submitted by a student. The case involves Riley's appliance store and a marketing plan designed by Trone Advertising. No bibliography.
Filename: SA246R.rtf

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range
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This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.
Filename: TESSskin.rtf

Marketing Case: Autobytel
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6 pages in length. Autobytel.com is in the unique industry position of being one of the first to innovate selling automobiles over the internet. Within the last few years, however, the industry has seen more and more competition enter the market with the same type strategy. Autobytel is in the position at this point of having to come up with a new marketing strategy in order to keep them at the forefront of the competition. This paper will address this issue and how Autobytel might address this marketing concern. Bibliography lists 7 sources.
Filename: JGAeccar.wps

Marketing Changes for KFC
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This 3 page paper reviews an article about Kentucky Fried Chicken that appears in a 2005 issue of Advertising Age. KFC's strategies are explored. No additional sources cited.
Filename: SA519KFC.rtf

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics
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This 4 page paper looks at the way the brand Coca Cola is marketed in the US and internationally identifying factors which influence the approaches adopted by the firm. The paper then considers the way technology impacts on the marketing and the role of social responsibility and ethics in the marketing of Coca Cola. The bibliography cites 5 sources.
Filename: TEcokeintermark.rtf

Marketing Communication Plan for Launching a Hair Gel
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This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper then considers budgeting and methods of evaluating the marketing. The bibliography cites 5 sources.
Filename: TEgellaunch.rtf

Marketing Communications; The Soft Drinks Market
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This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form attachments to some brands. The second part of the paper looks at the Snapple brand and considers how the brand could be re-launched the way the marketing and communication could take place. The bibliography cites 5 sources.
Filename: TEsnappleA.rtf

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