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Papers On Marketing Case Studies
Page 71 of 134

Marketing EMI Music in the Digital Age
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EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.
Filename: TEEMImusic.rtf

Marketing Environmental Analysis for the Development of the Tablet PC
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This 5 page paper considers the environmental conditions that were present to help drive the development of the Toshiba Tablet PC from marketing perceptive, looking at the human, social, technological and general market conditions. The bibliography cites 4 sources.
Filename: TEtabletPC.rtf

Marketing Failure: Webvan
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A 6 page paper providing an "autopsy" of the failure of Webvan, an Internet-based grocery shopping and delivery service. Webvan was a great concept that busy people could greatly appreciate. Operation would be difficult with today's fuel costs, but still could be possible. Webvan's greatest legacy may be its testimony to the need for sound and astute management in any company of any type. Bibliography lists 4 sources.
Filename: KSwebvMktFail.rtf

Marketing for a Ferry Company
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This 6 page paper looks at marketing issues for a ferry company in the British Virgin Islands. The paper starts by considering how marketing principles and market research can help the firm, the use of planning techniques to add value to the plans and how a plan can be developed and monitored. The bibliography cites 4 sources.
Filename: TEferrym.rtf

Marketing for Massage Oil in the UAE
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This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for each year alone with budgets and how the plan can be monitored and controlled. The bibliography cites 3 sources.
Filename: TEmoilUAE.rtf

Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf

Marketing for the Not-for-profit Organization
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This 5 page paper evaluates a case study on The United Way and the bad publicity it received when one executive took advantage of the organization. Remedies to resolve the marketing problem are presented. The concept of marketing mix and the nonprofit corporation are explored. Bibliography lists 5 sources.
Filename: SA211mkt.rtf

Marketing Frozen Meals
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This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and the long term as well as an initial promotional campaign to raise awareness and gain consumers confidence. The bibliography cites 3 sources.
Filename: TEheinz1.wps

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