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Papers On Marketing Case Studies
Page 72 of 134

Marketing Guard Soap in Canada
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A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless of business results. The purpose here is to identify and assess some of the alternatives available to the company. Bibliography lists 3 sources.
Filename: KSmktgSoapCan.rtf

Marketing Gucci; Existing and Potential Future Practices
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This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
Filename: TEmkgucci.rtf

Marketing Harry Potter
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This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.
Filename: TEharryp.rtf

Marketing Hilton Hotels
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A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a reflection of the true nature of the enterprise and serves as an indicator of what the company is and what the traveler can expect. Surprises are not always welcome in traveling, and Hilton ensures that all the surprises are good ones. Bibliography lists 12 sources.
Filename: Hiltonds.wps

Marketing Hurricane
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This 16 page paper looks at the case study of the Hurricane Outward Bound School, supplied by the student. The paper starts with a consideration of the current position of the school and their marketing activities, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take place to maintain the schools values, use the core competences, maximise the use of resources and keep stakeholders happy.
Filename: TEhurrican.rtf

Marketing Hurricane Island Outward Bound School
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A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
Filename: KSmktgOutBound.rtf

Marketing IKEA In the UK
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This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.
Filename: TEIKEA02.rtf

Marketing in Health Care
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A 7 page paper which discusses the relevance, as well as the negative and positive factors of marketing in the National Health Service. Bibliography lists 10 sources.
Filename: RAhlthmk.rtf

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