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Papers On Marketing Case Studies
Page 73 of 134

Marketing Information Systems: Demographic Statistics and the World Wide Web
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A 3 page overview of a fictional company that intends to target specific components of both a specific geographic region and U.S. Internet users alike in their product marketing. This paper lists five specific web sites that will be helpful in allowing the company to accomplish that task. Bibliography lists 5 sources.
Filename: PPmrkAna.rtf

Marketing LA Gear Shoes
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An 8 page paper discussing ways that LA Gear, the third-largest manufacturer of athletic shoes in 1990, can effectively target the men's shoes market after having been noted as the primary supplier of fashion athletic shoes for women. The paper includes SWOT and BCG analyses, and recommends that LA Gear introduce an upper-end line that can justify higher prices and win over the men who want more technically advanced shoes. No sources listed.
Filename: KSLAGear.wps

Marketing Land Rover in the US
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An 11 page paper discussing possible approaches for British Land Rover to take in entering the US market and then expanding its market share to the level it desires. Land Rover is a niche marketer and intends to remain such. Its products are luxurious but also of high quality and durability, all characteristics sought by those customers already collectively comprising Land Rover's typical customer. That typical customer is older, more highly educated and more financially successful than are purchasers of other SUVs. The paper recommends that Land Rover North America locate some of its oldest vehicles still in service to use in promotions highlighting Land Rover's durability and superlative quality. Based on facts presented in Harvard Case 9-596-036. Bibliography lists 1 source.
Filename: KSlandRov2.wps

Marketing Low Cost Airlines in the UK - Primary Research and Results
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This 14 page paper is the second of a set of two papers. This paper presents the primary research looking at how low cost airlines should be marketed in the UK. This paper conducts the primary research, presenting the tools and that were used, including a fictitious questionnaire or survey and then present the finding with results. The bibliography cites 4 sources.
Filename: TElowairco2.rtf

Marketing Management
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The Sports Drink Industry: 8 pages in length. Although foods account for more than fifty percent of its sales, beverages have become its strongest unit for the Quaker Oat Company, the manufacturers of the popular sports drink, Gatorade. This paper focuses on how Quaker segments the sports drink market, what the future marketing plans are, as well as past marketing strategies. Bibliography lists 12 sources.
Filename: JGAquakr.wps

Marketing Marks and Spencer
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This 19 page paper takes the approach of a marketing report and looks at how Marks and Spencer the well known retail store may be able to improve its' current position by providing customers with what they want and create customer loyalty. The paper looks at what creates loyalty, looks at how primary research can be undertaken and gives and example of potential results. The bibliography cites 15 sources.
Filename: TEMSmarket.rtf

Marketing Marlboro
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This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008) marketing mix before considering the ways in which Philip Morris may improve the marketing for the brand. The bibliography cites 12 sources.
Filename: TEmmarlboro.rtf

Marketing McBride
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This 3 page paper looks at how a marketing pan can be developed for a fictitious company. The paper starts by considering what market research will be needed and then at how it will be used to create a marketing campaign and how this links in with the concepts of the 4 P’s and SIVA. The bibliography cites 4 sources.
Filename: TEMcBride.rtf

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