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Papers On Marketing Case Studies
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Marketing McDonalds
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This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to and the companies marketing in the context of Maslow’s hierarchy of needs and the use of personality types. The bibliography cites 6 sources.
Filename: TEMcDmark.rtf

Marketing McDonalds
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This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix to attract the target markets considering the segments the company markets in line with concepts such as Maslow’s hierarchy of needs and personality types. The paper then considers how the marketing mix is used or could be used to create classic and operate conditioning. The paper focuses on the company’s marketing to children. The bibliography cites 9 sources.
Filename: TEmarMcDchl.rtf

Marketing Men's Toiletries : Old Spice
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
Filename: PGoldsp.rtf

Marketing Mondavi Wine
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A 12 page paper assessing the product life cycle of Mondavi wines and recommending strategies for organic (i.e., non-acquisition) growth in the future. Based on the information provided in the Harvard Case 9-302-102; a SWOT analysis; assessment of product life cycle; and analysis within the framework of Porter’s Five Forces, Mondavi needs to strengthen its position in Europe, and it needs to increase its awareness of the changes occurring in wine consumption in Asia where there is greater threat from Australian products. Enhancing its effectiveness in the US market that accounts for 92 percent of current sales can provide the means for taking a more global view of the future of the company. Bibliography lists 3 sources.
Filename: KSmktgMondavi.rtf

Marketing Nail Clippers
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This 12 page paper is a plan to launch a new style of nail clipper into the market. The paper starts with a Gantt chart showing the stages from development and manufacture to end user. The paper develops a marketing strategy, looks at positioning, target market, pricing, distribution and general strategy. An outline budget is also included. The bibliography cites 5 sources.
Filename: TEclippers.rtf

Marketing Nail Enamel
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This 5 page paper uses the 4 P’s model to develop a marketing plan for a new nail enamel (nail varnish). The paper considers the product, which is an environmentally friendly nail enamel, and the outlines how the product is developed for the market, along with the price, placement and promotion. The bibliography cites 6 sources.
Filename: TEnailen.rtf

Marketing Nail Varnish
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This 5 page paper examines how an new product may be marketed, including the devising of a plan. The product is a pen that paints nails just be touching it to the tip o the nail. The writer starts with a consideration of the product and its' potential target markets before considering a marketing campaign.
Filename: TEnailvn.rtf

Marketing Nigeria As a Tourist Destination and Improving Its’ Image
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This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.
Filename: TEnigeriam.rtf


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