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Papers On Marketing Case Studies
Page 75 of 134
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Marketing Nokia on the Internet to Students
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This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.
Filename: TEnokmar.rtf
Marketing of a Remote Control for a Fire Alarm
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A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.
Filename: PPmrktFireAlarm.rtf
Marketing of Coca-Cola
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This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
Filename: TEmarcoke.rtf
Marketing of the Weather Watch
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This 7 page paper represents a case study in marketing a fictitious product called The Weather Watch. Many aspects of marketing are discussed including target markets, packaging, shipping and calculating profit. The four Ps are discussed as well.
Bibliography lists 3 sources.
Filename: SA150WW.rtf
Marketing on the Internet; A Case Study
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This 18 page paper considers the advantages and disadvantages of marketing in the internet and how a company should undertake deciding whether to develop an internet presence. Included in the paper are issues such as the presence and size of the target market, the suitability of the product and the use of the web to support or create sales and the strategic use of marketing on the internet to reduce traditional risks. The case concerns Benetton and whether they should pursue an internet strategy, however, the theories and arguments are relevant for other industries and companies. The bibliography cites 19 sources.
Filename: TEmarweb.rtf
Marketing Plan - Journal Of Cleaner Production:
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A 15 page paper that presents a marketing plan for the entitle journal. The Journal of Cleaner Production is published by Elsevier Science, Ltd., who describes this journal as an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies. The journal is unique in a number of ways, not the least of which is that it is a scholarly scientific journal that is distributed exclusively over the Internet. The following marketing plan includes all the appropriate components, such as the vision for the journal, business description, description of the product, description of the industry, target audience, market conditions and size, competition and the marketing mix. Bibliography lists 8 sources.
Filename: PGmktjcp.rtf
Marketing Plan / Diet Coke
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A 6 page paper that explores a hypothetical problem for Coca Cola. In this scenario, Coca Cola has changed the packaging on their Diet Coke with a resultant decrease in sales of nearly 40 percent. The paper presents a marketing plan to recapture the previous market share. The plan includes an environmental analysis, a SWOT, marketing strategies, a timeline and an evaluation of the plan. One table is included. Bibliography lists 2 sources.
Filename: Pgdietcoke.wps
Marketing Plan for a Blackpool Hotel
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This 16 page paper is a marketing plan for an independent family run bed and breakfast hotel in Blackpool. The paper undertakes a PEST and a SWOT analysis in order to develop a marketing plan that meets the needs of the hotel and its low budget, which is then presented using the 4 P’s model. The bibliography cites 7 sources.
Filename: TEhotmark.rtf
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