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Papers On Marketing Case Studies
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Marketing Plan for an Independent Consulting Firm
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7 pages in length. This excellent paper will serve to help envision strengths and weaknesses of a new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These questions and strategies as well as others will be considered in the opening of a new firm in independent consulting. Bibliography lists 6 sources.
Filename: JGAmarcn2.wps

Marketing Plan for Blue Breeze Wind Park
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This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.
Filename: TEbluebr.rtf

Marketing Plan for California Financial Computing, Inc
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A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources.
Filename: Mktgcal.wps

Marketing Plan for Conran Restaurants Ltd.
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This 12 page paper is a marketing plan for Conrad Restaurants in London. The paper looks at the company, considers their target market, and how they may be approached to gain initial custom and the potential use of relationship marketing to maximise the value of the customers. The paper then considers the important stakeholders in the marketing plan and a brief customer lifetime value analysis. The bibliography cites 7 sources.
Filename: TEconrar.rtf

Marketing Plan for Dell Computer
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7 pages. This marketing plan for Dell Computer Corporation will include an executive summary, situational analysis, mission statement and plan of action. Along with these topics will be discussion on the control and financial plan of the corporation. This is an excellent sample paper on how to complete a corporate marketing strategy.
Filename: JAdellcm.rtf

Marketing Plan for Grand Optics
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This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.
Filename: TEgrandopt.rtf

Marketing Plan for Nike Golf Balls
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This 11 page paper provides company history and an evaluation on the firm's future. The focus of the paper is on the marketing of its new interest, the golf ball. Competitors are evaluated. Tiger Woods's role is duly noted. Bibliography lists 12 sources.
Filename: SA025Bal.rtf

Marketing Plan for the Cutty Sark
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This 16 page paper outlines a marketing plan for an aging British tourist attraction located at Greenwich. The Cutty Sark is a well known tourist attraction, but it is also one in need of renovation which is going to cost £8 million. With little government help the Cutty Sark needs to be marketed in such as way that these funds can be raised. This paper analyses the macro and micro environment using a PEST and a SWOT analysis which includes a look a the competition as well as the more general factors, such as the impact of September the 11th. The paper then looks at how this information can be used to develop a marketing plan which includes the development of product expansion and market expansion with new events and products and new markets targeted. The bibliography cites 14 sources.
Filename: TEcuttys.rtf


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