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Papers On Marketing Case Studies
Page 79 of 134

Marketing Questions: Mass Customization
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A 7 page paper in two parts, each addressing separate marketing questions. Part I discusses a 2004 magazine article addressing the shift from mass marketing to "micro marketing" and what it could mean to marketers, consumers and the US economy. Part II assesses primary product categories and market segments of Amy and Air Force Exchange Services (AAFES), the company that operates post exchange stores on US military bases. Bibliography lists 3 sources.
Filename: KSmktgQmassCus.rtf

Marketing Report; Container Shipping in the Mediterranean
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This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.
Filename: TEcontmed.rtf

Marketing Research Proposal
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This 10 page paper is a sample proposal. The proposal is to carry out research for a holiday company. The paper outlines the brief, the objectives, the research deign, data collection, data analysis, timetable, budget and consideration of personnel. The bibliography cites 14 sources.
Filename: TEmarpro.rtf

Marketing Research Study; Marketing Techniques Used by NBA Teams
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This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which assesses the value of different marketing techniques to increased attendance gains as it is perceived by the NBA marketers and the attendees. The bibliography cites one source.
Filename: TEnbamark.rtf

Marketing Sainsbury’s in the US
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This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.
Filename: TEsainsUS.rtf

Marketing Shoes in Mexico
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This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for the launch. The bibliography cites 8 sources.
Filename: TEshoeMex.rtf

Marketing Status
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This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.
Filename: TEstatusm.rtf

Marketing Strategies of Toys ‘R' Us
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A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers to their stores. Toys R Us has taken a hard look at their no-frills warehouse appearance and has decided to change it in hopes of making their stores fun places to be: if customers spend more time there, they'll spend more money, too. Nine references cited.
Filename: Toysrus.doc

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