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Papers On Marketing Case Studies
Page 80 of 134

Marketing Strategy and Unilever's Dove Brand
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This 14 page paper takes a look at marketing and branding in general and also looks extensively at the Dove brand. Unilever along with its advertising agency Ogilvy and Mather are each evaluated. Corporate culture is discussed. Bibliography lists 24 sources.
Filename: SA215Duv.rtf

Marketing Strategy for a Small Car
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This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography cites 7 sources.
Filename: TEcarfrance.rtf

Marketing Strategy for Bear Creek Golf Course
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A twelve page paper which analyses the current situation of Bear Creek Golf Course after its first year in business, considers its strengths and weaknesses and its position in relation to its competitors, and recommends a marketing strategy to improve its future prospects. Bibliography lists 2 sources.
Filename: JLbearcr.wps

Marketing Strategy of the University of Phoenix Online
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This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.
Filename: SA339UOP.rtf

Marketing Target Inc.
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This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
Filename: TEtargetm.rtf

Marketing Technology; The Impact on the UK Supermarket Industry
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This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf

Marketing the Blackberry Storm
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This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product category, the segmenting, positioning and target market are discussed along with distribution channels and a potential marketing strategy is identified. The bibliography cites 4 sources.
Filename: TEblackberry.rtf

Marketing the Body Shop
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This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.
Filename: TEbodys.rtf

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