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Papers On Marketing Case Studies
Page 82 of 134

Marketing the Saab
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10 pages in length. Saab is an intriguing car and never fails to turn heads when seen on the road. Though it has been redesigned for 1997, the car was much like the basic Volkswagen beetle for years--it was distinctive in its styling and never changed. The reason it turned heads was because it was distinctive, but also because the sight of one was so unusual. That sight has become even more unusual over the past ten years, but Saab is introducing a new sedan in the spring of 1998 the company hopes will propel them to sales of 150,000 cars worldwide by the year 2000. The US is Saab's largest market, including their home country of Sweden; the ultimate success of the new sedan depends largely on how it is accepted here. Bibliography lists 9 sources.
Filename: Marksaab.wps

Marketing the Sonic PDA
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This 9 page paper answers questions from a student regarding marketing a PDA to businesses. The paper looks at how the market may be segmented, how marketing strategy may be formulated, the influences on the purchase decision and a brief outline of a marketing campaign. The bibliography cites 4 sources.
Filename: TEsonic.rtf

Marketing Through the Product Lifecycle
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This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
Filename: TELifecmark.rtf

Marketing to Businesses and Consumers; Similarities and Differences
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This 11 page paper considers the similarities and differences in marketing to the consumer and the business sector. The paper undertakes this by looking at two very different cases studies of companies local to the Caribbean. The bibliography cites 3 sources.
Filename: TEcaribn.wps

Marketing to the Cattle Market
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This 12 page paper considers the case of Pfizer, a drug company selling drugs to the cattle market. The company has segmented the market according to herd size, but this marketing strategy is now dated. The paper looks at the reasons why this strategy may be out of date and how the compnay can determine new segments and then use them to help develop a new marketing strategy. The bibliography cites 8 sources.
Filename: TEcattlm.rtf

Marketing Tobacco Products; The Ethical Issues
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This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US companies to developing countries and considers whether this may be as ethical taking into consideration a range of outcomes including social and economic. The paper also discusses whether it would be right to prevent tobacco companies from marketing despite selling a legal product. The bibliography cites one source.
Filename: TEtobethic.rtf

Marketing Tourism
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This 14 page paper is written in 2 parts. The first considers how marketing by the UK Tourist boards compares to traditional marketing, looking at the similarities and the differences. The second part then plans a tour for visitors to the UK. This starts by identifying a target market and then planning and five night tour of the UK taking in areas such as Kew Gardens, Hampton Court, Windsor Castle, Stonehenge, Bath, Cheddar Gorge and Warwick Castle. The paper gives a full itinerary. The bibliography cites 5 sources.
Filename: TEtourguide.rtf

Marketing Trainers
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This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.
Filename: TEtrainers.rtf

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